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Home / Archives for Dave Berkus

Dave Berkus

Do You Have That Entrepreneurial DNA?

Nov 4, 2013 By Dave Berkus

My immediate family members were entrepreneurs from as far back as I can trace. So it seemed perfectly natural that my brother and I find our separate callings as entrepreneurs from the very start.

Filed Under: Personal Readiness Tagged With: Dave Berkus, Family, Getting Started, Personal Outlook, Starting a Business

Failure is the Greatest of Teachers

Sep 23, 2013 By Dave Berkus

Not all companies are successful. The end game can be a failure of the business. In fact, many angel investors or venture capitalists look for and respect the lessons learned by entrepreneurs that have survived a failed business.

Filed Under: Innovation Tagged With: Angel Investors, Dave Berkus, Failure, Learning

Growth Requires a Different Kind of Capital

Aug 26, 2013 By Dave Berkus

Growing companies usually require more working capital during their periods of rapid growth. In past insights we have calculated the amount of additional capital needed for a business as it grows, and the additional capital required is often surprisingly large.

Filed Under: Working with Lenders Tagged With: Banking, Dave Berkus, Financial Management, Growth, Investors and Lenders

Create a Powerful Dashboard

Aug 19, 2013 By Dave Berkus

From a sports car to an aircraft to a super tanker, successful operation depends upon the pilot’s understanding and urgent, timely use of a dashboard. Real time information is critical to real time decision-making, and increasingly in the modern business world, decisions are made by management without extended meetings or discussion with others.

Filed Under: Software Tagged With: Dave Berkus, Efficiency, Software Tools, Tracking Data

Create and Nurture Your Collective Intelligence

Aug 12, 2013 By Dave Berkus

At the MIT Center of Collective Intelligence, professors and graduate students are wrestling with an important opportunity—and gaining ground. With new collaborative tools available for use in the cloud, people are no longer isolated in their creative endeavors.

Filed Under: Open Culture Tagged With: Collaboration, Crowdsourcing, Dave Berkus, Leadership, Managing Employees, Team

Measuring Your Power in the Internet Marketplace

Aug 5, 2013 By Dave Berkus

There are a number of key performance indicators that help new generation company management see more clearly their progress and corporate health. Here are some of these measures, and how to calculate them. You will recognize the value of these for any business, even if they have not been in common use in the past.

Filed Under: eCommerce Tagged With: Dave Berkus, ECommerce, Efficiency, Online Strategy, Records, Tracking Data

Turn “Broadcast” into “Engagement”

Jul 29, 2013 By Dave Berkus

Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

Filed Under: Marketing Innovations Tagged With: Advertising, Communication, Dave Berkus, Engagement, Facebook, Innovation, Marketing, Social Media, Twitter

The Power of Just ONE More Unit

Jul 18, 2013 By Dave Berkus

There is such leverage in high gross profit margins once a company is past break-even. Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. The point is that once a company is stable at or above the break-even point, one incremental unit generates robust increases in net profit.

Filed Under: Sales Activities Tagged With: Dave Berkus, Email, Marketing, Pricing, Profits, Sales Strategies, Social Media

Cast Your Net Where the Big Fish Swim

Jul 9, 2013 By Dave Berkus

This is one of those “My dad used to say” homilies. You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one,” over the years. The truth of this is more nuanced.

Filed Under: Operations Tagged With: Competitors, Customer Acquisition, Customer Experience, Dave Berkus

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