The 3-Step Dance: Creating a Great Company

Creating a great company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer. I’ve developed the three step dance in order to help form a repeatable method of how to create a great company from an early idea.
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Ready, Aim, Fire. Really?

You’ve surely heard the variations on this theme. “Ready, fire, aim” was popular in the 1990’s, accredited to any of several authors. So why do so many business-book authors stress the opposite behavior?
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Include Your Labor Value in Your Plan

Investors love it when entrepreneurs draw little or no money from their startups. It extends the cash available for research and other necessary fixed costs and gives the fragile, young company more “runway” to get to breakeven.
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Accurate Assumptions Lead to Defendable Plans

The biggest error in planning may not be spreadsheet calculation error. Or cost estimation. It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan.
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Project Cash Flow, Not Just Profit, During Start-Up

Business plans that I see often show three to five years of projections, demonstrating profitability at the end of so many months of operation. Most every one of these uses an accrual basis for determining break-even, never attempting to predict the cash impact of major items.
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The Most Important Person on the Startup Team

Since Bill Hewlett joined with Dave Packard in 1939 to create what is today one of the world’s largest computer companies, there has been an evergreen debate as to who is more important in starting a tech company: the techie or the business guy?
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