Posts Tagged ‘Data’
The Benefits of A/B Testing Your Website
Very rarely in business do we get things right first time. Most of the products and services we use every day have been through several revisions to get to where they are today. The same goes for websites, in 2011 Google ran no fewer than 7,000 A/B tests on their website. Making minor tweaks &…
Read MoreTake Your Customers’ Satisfaction to the Next Level
The foundation of all business success depends on keeping your customers satisfied and coming back. However, today’s businesses must overcome a sluggish economy and increased competition. Here are three ways to drastically increase your customers’ satisfaction and make sure you keep them loyal to your brand. Elicit Feedback According to the Small Business Administration (SBA), simply…
Read More10 Tips for Small Business IT & Data Security
Small businesses are an important part of the economy since they can have a large footprint on business and commerce, both offline and online. But is providing service and support enough? There is a growing need to protect customers and their data to ensure their safety and security. Related Articles: Digital Security: Effective Data Protection…
Read More5 Important Online Security Tips for Small Businesses
You probably hear about a major data breach in the news at least a few times a month, and they rock some of the world’s largest corporations to the core. Yet large corporations are not the only targets for hackers. The information you have on the computers in your office is often just as valuable,…
Read MoreDispelling Data Center Security Myths
Bigfoot. The Loch Ness Monster. Aliens living in Roswell, New Mexico. It’s easy to get sucked into myths like these. If you hear them often enough, you stop questioning whether they make sense. It’s almost as if your critical thinking skills become immunized against them. While they might not be as exciting as Bigfoot and…
Read MoreDigital Security: Effective Data Protection Tools for Businesses
Protecting crucial business data has always been important. But in this new world where major companies are hacked on a seemingly weekly basis, businesses have to be more careful than ever before. Only recently Carphone Warehouse became the latest major company to be affected by a data breach. But there are plenty more smaller businesses…
Read MoreMeasuring Outcomes Not Activities
We’re proud of the marketing and sales metrics we have in place. I sit in meeting after meeting with people going through endless charts showing their performance across any number of metrics. Too often, however, we see huge disconnects in what the metrics show and the most important performance metrics: revenue/profitability attainment, growth, share, customer…
Read More12 Top Tips to Protect Your Small Business from Cyber Attack
Cybercrime makes headlines every day, but while it’s usually the large corporations and government hacks that are noticed, small businesses are also at risk. In fact, companies with smaller security budgets are often targeted specifically for that reason. The first step for any small business is to make cybersecurity a priority. Some of the most…
Read MoreEssential IT Security Solutions for Your Business
In the modern world where so much of business is conducted online, thieves no longer have to come in through the front door in order to rob your business blind. In fact, in many cases if the hackers are any good, you may not realize that you’ve been compromised for months. Now is the time…
Read MoreHow to Remove Google Analytics Referral Spam
