Posts Tagged ‘Data’
Why and How to Back Up Your Digital Assets
When launching a startup, preparing for data loss is probably the last thing on your mind. Although most organizations consider data to be their most valuable asset, a lot of them are complacent when it comes to cybersecurity and data-loss prevention (DLP). In fact, here are some scary statistics on how small businesses handle data:…
Read MoreGoogle Analytics: Filter Order Matters!
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple checked each individual filter, yet the data is not coming in as expected (or isn’t coming in at all). Maybe it’s a typo? (Always get a second pair of eyes!)…
Read MoreUser Testing the SERPS: How Do Your Customers Really Search?
How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for “SEO Research” are all about keyword research). The correct answer is: Ask your users! Historically, SEO recommendations are full of assumptions…
Read MoreAre Your Sales Metrics Aligned with Your Business Strategy?
Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations. Like many companies, the customers’ needs were changing quite profoundly. They were rapidly shifting their solution offerings to match customer needs and to compete. They were investing in new areas, had launched some products to…
Read MoreA Win-Win for Social Media
Most companies in the US are using social media as an important channel for communicating with customers. One of the primary reasons for using the social media is to provide information regarding products and services. Several studies such as one done by Simply Measured indicates that only about one third of the companies that use…
Read MoreA 3-Step Process for Creating a Sustainable Performance Culture
It’s no secret that all leaders want to have a higher performing culture. We want to meet our business goals and objectives, have a culture that attracts top talent, and be a place where people find value and enjoyment in their work. But getting to this point is easier said than done, and how you…
Read MoreWhy B2B Small Businesses Need to Take Cybersecurity Seriously
Over the last few years, cyber-attacks against every kind of organization, from large corporations to political parties, have increased. Small businesses face the same threats as other organizations. Media stories tend to focus on high-profile consumer brands (B2C companies) due to the number of people affected, like the 500 million Yahoo accounts hacked in 2014.…
Read MoreIncrease Sales by 30% Using Your Basic Business Data
The media often highlight companies that spend hundreds of thousands of dollars on big data solutions that reveal patterns and trends in customer behavior and interactions. “Big data” is a buzzword, but only large businesses actually have enough data on which to do scientific analysis and apply it to their marketing automation. Meanwhile, small and…
Read MoreThings to Check Every Month in Google Analytics
As a small business, you will naturally be working harder to keep on top of competition. You want to have a strategy based on current statistical analysis to drive the productivity and expansion of your business. If you are not already using Google Analytics to do so, then now is a great time to start!…
Read More5 Legal Threats to Your Small Business
A small business owner faces plenty of challenges each day, and some of those challenges could land the owner in a court of law. When you can identify the most significant legal threats that face your small business, then you can take the necessary steps to protect yourself, your assets, and your livelihood. Liability Issues…
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