What to Outsource as Your Business Grows

As a small business owner, you likely started off your enterprise by handling most major tasks or hiring a small number of employees. The following are some of the tasks and services most commonly outsourced by small business owners.
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Social CEO-ing to Create Customer Champs

Stop thinking of yourself as an ‘employee’ of any organization. In reality, you can never be. You are what you are—a living, thinking, caring human. This is exactly you must convey to your customers, that ‘hey, I am not a robot, wanting all the money in your pocket.’
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Charging Customers for Loyalty

Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include:
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Is Customer Service a Right Brain or Left Brain Function?

Often when speaking about delivering exceptional customer experiences, I, like most speakers, tell stories. Often our signature story is about some remarkable customer experience where someone has gone above and beyond to create a memorable experience and everyone is left feeling like that is the pinnacle of success.
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