We know our solutions have to create value for our customers. The challenge, however, is making sure that value we create is important to our customers. Too often, we focus only on the cost of our solution. We compete on the basis of price, too often making sure our price is less than those of […]
Customer Relationships
5 Ways to Boost Your Customer Relationships
Customers are the backbone of any business. Without them and their loyalty, where would your business be today? Take a moment to think about that. It is easy to make a once-off sale to any John Doe, but if you really want your business to thrive, you need to know what it is that makes […]
5 Important Reasons Why Small Businesses Should Use a CRM System
CRM, or customer relationship management, is all about the middle word: “relationship.” Building and maintaining client relationships is a vital key to success for small business owners. CRM software allows small business owners to manage and nurture those relationships, by tracking customer interactions, showing trends and helping guide future decisions. If you’re a small business […]
4 Best Ways to Cultivate Customer Relationships Online
There’s absolutely no denying the sheer importance of building strong customer relationships, and thanks to the internet, the means of cultivating these relationships has become a lot simpler for business owners, sales, and marketing departments. As the internet continues to innovate businesses, especially during these difficult times, you should be using online means of developing […]
Top 7 Features to Look for When Choosing a CRM
Whether you have a quickly growing small business or a multi-department corporation, you need to have a great, customer relationship management system (CRM) in place. CRM platforms help keep all the functions of your business and its interaction with your customers streamlined. Without it, you can’t grow, thrive, or survive. Your CRM is the backbone […]
Do You Take Those Loyal, Key Customers for Granted?
Ok. We know that an executive’s job is not easy. Nor is there much time in a typical day for outreach of any kind. Especially in your growing company, you are drawn into daily process issues by all of your direct reports, often responding to questions and problems, leaving little time for strategic thought. That’s […]
