Creating a 140-Character Brand Promise

By Shep Hyken | Dec 2, 2013
Can you state your brand promise in 140 characters or fewer? And, more importantly, do you deliver on it? Would your customers be able to answer with your company’s name by simply reading the short, concise description?
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“Let’s See How Much We Can Confuse Our Customers!”

By Dave Brock | Nov 25, 2013
If we want to optimize our results, we can’t confuse our customers or channel partners. We have to design buying experiences from their points of view. The challenges it creates for our own organizations to achieve their goals is our problem to solve, not the customer’s or the channel partners.
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The Lost Art of Loss Leaders

By Dale Furtwengler | Nov 12, 2013
During high school I worked in a grocery store that used loss leaders to attract buyers. Once buyers were in the store they would typically buy enough related offerings, at higher margins, to more than offset the loss on the loss leader.
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Appreciation Marketing; A Strategy Based on Gratitude

By Outright | Nov 12, 2013
Appreciation marketing is based on a simple premise: if your customers know that you appreciate them, they’re more likely to keep coming back to you. It’s often easier to convince an existing customer to stick with you than to keep going out and finding new prospects.
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5 Steps to Customer Service Glory

By Bill Hogg | Nov 8, 2013
Sadly, the personal touch customers want—and deserve—is often lost in the daily grind of doing business, especially in larger companies. Too often the leaders do not model the very behaviors they expect from their teams.
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