Posts Tagged ‘Customer Experience’
Choosing a Franchise: Think Like a Customer
Should you choose a franchise that you love to visit or where you love to shop? Yes and no. On the one hand, one of the big mistakes businesspeople make is believing that they represent their typical customer. Hint: you’re not.
Read More Is There a Recipe for Creating Trust?
We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales.
Read More Social Customer Service Equals Positive Experiences
I recently had the privilege of working with an amazing, customer-focused operation. Hy-Vee, a Midwest grocery store chain, impressed me, as I’m sure they impress their customers, with their amazing service delivered by dedicated employees.
Read More QoS: Quality of Service
In the old days of land lines, telecommunications providers were very concerned about QoS. Broadly, that meant crystal clear calls, connected 100% of the time and never dropped.
Read More Start a Conversation with Your Customer?
Start a conversation with your customer? I know, it’s crazy talk. Why in the world would you want to talk to the very people who choose to do business with you?
Read More Make Your Business Welcoming to Customers
Have you ever walked into an office or small business environment and immediately felt uncomfortable? You just wanted to conduct your business as quickly as possible and get out of there.
Read More The “Drop Dead” Question for a Customer Survey
Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that, “The most important question on a survey is, ‘How would you feel if you could no longer use this product?'”
Read More Respect Your Customers’ Time: Resolve Complaints Quickly
Did you ever stop to think about how much time people spend on the phone making calls to complain about bad customer service?
Read More 3 Simple Ways to Build Great Customer Relationships
Organizations with great customer relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.
Read More 5 Reasons Your Startup is Losing Business (and How to Stop It)
According to Don Draper, the day you sign a client is the day you start losing him. But if you’re a small business owner, you can’t afford to have that attitude. It doesn’t matter how many clients your startup has; losing even one is bad for business.
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