Posts Tagged ‘Culture’
Moments of Truth: Critical Moments That Allow for Transformation
Change is directly related to what is currently happening on a daily basis within your organization, and leaders need to communicate change at the right time and in a way that will make it clear how change will impact team members.
Read More 4 Ways to Modernize Your Marketing Team
Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can’t default to the same outbound marketing and sales strategies you’ve employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are.
Read More 6 Ways for Leaders to Create Organizational Change
How you approach change is just as important as what you want to change in your organization. If you want to be a transformative leader and create long lasting organizational change, you need to approach it in a way which minimizes negative reactions, is aligned with business strategies and corporate cultures, and is inclusive in nature.
Read More How Strong Performance Can Mask Issues in the Future
The truth is strong performance can actually mask issues if you are not careful, which can come back and bite you in the future. This is why leaders need to stay sharp and keep their foot on the gas to ensure that today’s good performance leads to tomorrow’s exceptional performance.
Read More All This Talk is Killing Your Company Culture
Recently, there’s been a lot of talk about “company culture” and what that really entails. A lot of people call BS, claiming that it’s just a way to entice talent, win awards, and get some positive press. So what really is company culture?
Read More “Over-Welcome” Your New Employees
A CEO friend of mine who manages her one hundred person remote workforce as a virtual company told me her story of how she welcomes new employees as she grows her firm. Strike that. She over-welcomes her new employees.
Read More 5 Tips for Creating a Company Culture That Connects with Your Sweet Spot Clients
An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision.
Read More 4 Ways to Design Your Company for Maximum Creativity
Some companies just seem to have a magical ability to innovate. Over the past 25 years, Pixar Animation Studios has turned out hit after hit, with almost no duds (Cars 2 being the possible exception).
Read More Internal Customer Service
Most people—even I am guilty sometimes—worry only about how customers of the business (external customers) are treated and put little emphasis on how the staff serves one another or their vendors (internal customers).
Read More Agencies and the Culture of “Startup”
SEER is 12 years old this August. By definition, we’re probably no longer a startup, yet there is no other word that so accurately describes who we are.
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