How to Encourage Open Internal Communication for a Successful Brand

Are your business or nonprofit organization employees or co-workers openly communicating? If not, it has a big problem. How can they ‘live the brand’ internally and externally if they’re afraid to rock the boat or feel that their feedback is pointless? They can’t. According to a recent Harvard Business Review article by James R. Detert and Ethan R.…

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10 Ways an Entrepreneur Can Build a Winning Culture

If an entrepreneur can’t build a culture of excitement and commitment at a startup, the chances of long-term success are negligible. It simply doesn’t matter how great your solution is. Every investor knows this. That’s why they insist on spending a day with your team as part of the due diligence process. A winning culture…

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How to Capitalize on Evolving Cultures in Creative Businesses

The inherent complexity that underpins today’s digital products seems to have put an end to the age of the arrogant leader with the killer instinct. In past decades, it was this person who ruled so many creative businesses. During this time, there were only a few crafts that came together to make a magazine, an ad,…

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8 Practices to Promote Urgency within Your Startup

The business world is changing ever more rapidly these days. If you see a need or a big opportunity but don’t act fast enough, the opportunity will pass or a competitor will get there before you do. Customers and opportunities don’t wait. If your startup culture doesn’t include a sense of urgency, your probabilities of…

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6 Tips to Creating a Unique Company Culture

Creating and fostering a unique bond within a group has always been a challenge, as different expectations and individuals often go head-to-head against each other and undermine precious efforts to achieve a common goal. It is even more important when this group is the team you hired to conduct a business—your business. No matter what…

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Define a Flexible Schedule That Works for Your Workplace

Let’s go ahead and address the elephant in the office. The Internet has forever changed how we work, and in turn, where and when we can work. The entire team no longer has to be physically in the office to be connected to co-workers, systems and client information. Experts like Cali Ressler, the co-creator of…

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12 Steps to Improve Your Customer Experience

Employee engagement and exceptional customer service play a critical role as a competitive advantage in the business landscape. Great customer service built on a foundation of high employee engagement isn’t a revolutionary concept. More companies are recognizing just how important a deliberate and intentional customer-focused culture is, but few companies do it well. Related Article: Designing a…

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Leadership Skills: How to Provide Corrective Direction

When discussing the “How to’s” of building an engaged culture, we hear lots of talk about “reinforcing the positive” and “catching people doing things right,” but what happens when people are doing things wrong and we need to provide corrective direction? Specific steps need to take place to get the person moving in the proper…

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What is Company Culture & Why Does It Matter?

“Since 1998 the 100 Best Companies [to work for] have outperformed the S&P 500 index by a ratio of nearly 2 to 1,” according to a study in Fortune. Businesses on the “Best Companies” list earned their spot by building a strong, company culture. If you’re fresh out of college or feel stuck in your lackluster job, company culture…

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