Transparency seems to be everywhere in the media lately so it has been only fitting that we have been discussing it. We’ve been studying “mea culpa” ad campaigns and how the marketplace’s expectations around transparency play a role in that. We scratched the surface of how that same expectation influences buying decisions—both from a consumer […]
Culture
How to Beat the Odds and Build Big Data Projects That Work
By now, there’s little doubt that small businesses must adopt data-driven strategies to thrive in the modern economy. That imperative has driven many to rush headlong into big data projects, only to see them devour scarce resources and deliver few measurable results. They’re not alone. According to one Gartner analyst, 85% of all big data […]
Jobs Are Overwhelming Employees’ Health
The idea of finding a job that is not only rewarding but values your life is more out of reach than some might think. There are countless jobs out there putting employees at risk in many ways. As we were all reminded by the Chernobyl miniseries on TV, you might think your job is perfectly […]
How to Make Your Brand Culturally Relevant
Brands are becoming more culturally relevant today. Even small-medium businesses have joined the corporate giants in this endeavor. What does “culturally relevant” mean? In a new study report from Magna and IPG Media Lab, “Brands that are culturally relevant are brands that align well with cultural events, promote trends that define today’s culture, and support […]
3 Tips for Changing Corporate Culture with the Cloud
Moving to the cloud is among the smartest moves modern small businesses can make. The technology can provide SMEs with cost savings and better security. But it’s also likely to have an impact on corporate culture and this is something organizations have to keep in mind. Corporate culture is part of every business, no matter […]
The Flipside of Hustle Culture
Platitudes like “Thank God It’s Monday” have been stressing the younger generation’s emphasis on so-called hustle culture. While some upstart tech companies like WeWork have implored their staffers to do what they love, in reality many people working at these places have simply convinced themselves that they should go through life pretending to love work. […]
How—and Why—to Hire People Over Skills
The recruitment industry has evolved over the past decade, driven by evolving technology, market outlook and a seismic shift in what employees are looking for in a role. But what do employers want from new hires? In the past, it was all about the skills and experience, but these days it’s all about the person […]
7 Action Items Build a Sustainable Innovation Culture
Every business founder knows the need for a culture that promotes continuous innovation, an entrepreneurial spirit, and one that creates sustainable value across all functions in the business. Yet most don’t really know how to create that environment, or assess when they have achieved it. They only know in retrospect too late when they don’t […]
The 4 Leadership Skills You Need During Conflict-Resolution Meetings
You’re bound to witness or experience conflict in your small business. Knowing how to handle and defuse employee conflict can promote a healthy, productive workplace. But sometimes, people prefer to avoid conflict rather than address it. As the head of your business, you can’t run away from conflict. Instead, you need to hone your leadership […]
4 Effortless Ways to Assess & Address Your Company’s High Turnover Rate
Undergoing a constant hiring cycle is exhausting for everyone in a company—from management, to HR, to even fellow employees. Not only does a high turnover rate often signify instability, but it begins to take its toll on employee morale and company culture. Addressing your company’s high turnover rate is important, as turnover can cost companies […]
