Why “Woke” Marketing is a Bad Idea

  Credit: Mykal Kaminski Resist! We know it’s tempting to say “why not?” to your not-yet-30 “hip” marketing manager with the man bun and just the right amount of facial stubble. But resist! Do not yield to the siren’s call! Resist! Trust us. An ad campaign or marketing promotion that tries to work in “Black…

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Forget Finances: Fear of Failure is the Biggest Barrier for Creatives

The creative industry has quickly become a fundamental sector for many advanced economies, especially the UK. Last year, gov.uk reported that, in total, creative business were providing around £9.6m (~ US$ 11.7m) every hour to the economy, making the industry one of the UK’s greatest economic achievements in recent years. As such, ambitious creatives looking…

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3 Franchise Ideas for Creative Minded People

Many times, the people who choose to enter the world of franchising are creative. These are the people who embrace the path to entrepreneurship. Does that sound like you? Not every franchise is built to let creative minds come to life. Some are better suited for the franchise owners who want more guidance and support…

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How Much Should You Pay Your Creative or Tech Professional?

Digital Creative Marketing Professionals are in a class of careers that didn’t really exist a decade ago. Sure, the internet was around, but there wasn’t really much in the way of social media and most businesses hadn’t yet realized the value of existing in the digital space. Now it seems as though there are more…

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