Posts Tagged ‘Content Marketing’
5 Reliable Tips to Help Create High Quality Content
With search engines being refined to favor ranking websites that deliver authoritative and meaningful information to users, it’s more important than ever to serve page content that meets these criteria. While ideally every website should be designed with quality in mind, it’s now not only ethical but absolutely necessary to provide this quality if a…
Read More5 Steps to a Better SEO Strategy
Search engine optimization is exactly what it sounds like—optimizing your content and your web pages for best search engine performance. If you have a website and create content online, relying on SEO can help generate tons of traffic for your content. Now for those unfamiliar with how to best optimize your content for best SEO…
Read MoreHow Video Can Help You Connect with Your Audience Through Social Media
The popularity of video in marketing has risen in recent years. Here at Sparkhouse, a leading video-production and online-marketing company based out of southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that enjoys…
Read More6 Proven Strategies to Grow Your Business with Online Marketing
The internet has brought radical changes to our society in every field you can imagine. From allowing instant worldwide communication to creating new opportunities for entertainment, almost half of the world’s population uses the internet on a regular basis. However, despite its huge marketing potential, few entrepreneurs really understand how to take advantage of this…
Read MoreWhy Inbound Marketing Alone Likely Won’t Work Anymore
Much has been written opining the impact of high-levels of content publishing online across the globe and its impact on marketing. In fact, Mark Schaefer was the first to kick off the debate in January of 2014. To paraphrase his argument: The amount of content being published online is increasing at an exponential rate and…
Read MoreContent Marketing is Much More Than Just Top-Funnel Content
Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply an exercise in creating helpful quality content that doesn’t sell anything. That simply isn’t the case. Content marketing should fill the information needs at every stage of the marketing, sales and…
Read MoreHow Content Marketing Transformed My Business (And Life)
It was a paperback book someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops near…
Read More4 Ways to Get Your Customers to Share Your Posts
To be successful in business, you have to engage your customers on a regular basis. You have several options at your disposal. You could choose to send newsletters, write blogs and accept comments, or use social media sites. While business owners should be using a combination of these marketing strategies, they can begin by focusing…
Read MoreContent Marketing 101: Developing an Editorial Calendar
Content fuels online marketing and if you don’t have a content strategy, you will struggle to generate leads. An effective content strategy requires a well-planned editorial calendar. An editorial calendar is a schedule of content to be produced and delivered to your prospects through different channels, including your blog, social media channels, email newsletters, etc. over…
Read MoreUse Tutorials to Establish Authority and Build Relationships
The YouTube “stars” I’m most impressed by are those who have created a large following by publishing a series of tutorials on a given topic. These topics vary from how to apply make up to how to get started coding HTML to how to get really creative in your scrapbooking. I’m impressed by this group…
Read More