Posts Tagged ‘Content Marketing’
Content is Still King in Building Your Business
Providing relevant, valuable content is one of the most effective ways to attract new clients and develop a loyal customer base. When you use content to brand your business, you have access to unlimited exposure via social media networks and online channels. Consistently adding to this bank of information over a period of time is…
Read MoreWhy Great Content Needs Great Marketing
It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity and tells a compelling, emotional story all at the same time—one that your audience will want to share with their friends and which binds them to your content. Of course, creating…
Read MoreHow to Improve Your Website’s Organic Click-Through Rate in Google
Organic click-through rate, or CTR is another measurement of the success of your website, much like SEO. But CTR is often neglected, and if you’re neglecting CTR, you could be missing out on significant improvements in your traffic. In case you don’t know what CTR is, it’s the percentage of people who actually click on…
Read More10 Pocket-Friendly Marketing Ideas
The success of an e-commerce business starts with spreading the word. Small businesses lack the necessary budget to showcase themselves as a potential player in the market. Does this mean that small companies don’t stand a chance to carve out a niche for themselves against the business giants? Of course, it doesn’t! Money is one…
Read MoreHow to Make Content Marketing Work for Your Small Business
Small business owners know they should be doing something to promote their business online, but what exactly that thing is sometimes seems vague and unclear. Or worse: arbitrary, a waste of time, lame. And it’s true, when you take a cursory look at the online marketing efforts of most small businesses, it’s not hard to…
Read MoreHow to Scale Native Advertising for Content Distribution
Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush, CEO and Co-founder of inPowered, calls “Native 1.0.” While the networks mentioned above do provide a level of scalability, marketers are still beholden…
Read MoreAutomate Your Content: 7 Proven Solutions to Life Made Simple
Automating parts of your business can be a very effective means of enhancing visibility, as well as making your role in the business much easier. Any new piece of content that you publish won’t be noticed on its own; without shares, comments, and an interested audience, your content may just sit there accumulating dust. The…
Read MoreHow to Use Images in Your Content Marketing Strategy
Content marketing requires much more than written text to really be effective. The real trick to getting noticed by both your prospective customers and the algorithms that rank your site in the search results pages is to use images strategically. Properly implemented images complement and enhance your content, grab the interest of readers, and increase…
Read More5 Powerful PR Trends You Should Not Ignore
Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence for long term change. Change in the past was slow. Tesla…
Read MoreHow to Be a Successful Blogger
If you have strong expertise in a particular area, are looking to establish yourself as a thought leader and be able to monetize your ideas, starting a blog is a great way to do it. Very many people have started off with a humble blog and have been able to turn that into a full…
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