When it comes to logistics networks, like warehouses, it can be difficult to keep track of all the moving pieces. From inventory management to distribution, a warehouse’s success relies greatly on effective communication. Unfortunately, with many warehouses spanning more than 25,000 square feet, traditional communication methods are no longer applicable. Warehouses previously were less than […]
Communication
Expert Tips for Managing Remote Teams, Part II
This article is part two of the series on managing remote teams. Please see part one here. 5. Go the extra mile with praise. As noted previously, body language doesn’t translate well over distance. Sure, video helps a lot, but it can’t capture everything, and not everyone is able or willing to use video conferencing […]
Expert Tips for Managing Remote Teams
In many ways, managing a remote team is like managing a team in your office. The main difference is distance. But that distance removes some aspects of in-person interactions—like body language—that help make connections and clarify intended meanings. Technology tools can help bridge these gaps, but it takes more than just tools to ensure your […]
How to Write Case Studies So Humans Can Understand Them
Hi there. Fellow human here. Ever come across a case study that’s so complicated you have to re-read it five times? You’re not alone. That’s because it’s legit really hard to distill complex projects into simple stories. But it’s worth it. This post outlines ten tips for writing case studies—from planning it out to writing, editing, and finalizing […]
How a Small Massage Therapy Business Uses Texting to Help Customers Relax
We had a chance to sit down and talk to Julie of Gainesville Massage Therapy in Florida. She is running a small business and has worked hard to build her business from the ground up. Julie is using text message marketing to send her clients discounts. “I mostly use MMS when I send out my […]
The Hidden Benefit of Transparency
Lately, we have been focusing on the “mea culpa” ads that we’re seeing all over the media. Wells Fargo, Facebook, and Uber are some of the big brands that have actively run apology campaigns. The absolute expectation of total transparency is one of the factors driving the need for these campaigns, but that expectation falls […]
How to Say “I’m Sorry”
Previously, we examined the reasons why more brands are feeling the need to say they are sorry in a very public and expensive fashion these days. I want to take a minute and dissect one brand’s attempt to offer a “mea culpa” that will resonate with their audience and smooth over the wave of negative […]
Know How to Leverage Email Segmentation? Here Are 4 Ways
Email is sometimes viewed as a necessary evil in an office environment. While it’s a valuable tool to communicate between team members and clients, most people are not excited to check their inbox. You probably have more than a few spam emails sitting in your inbox right now! The attitude around receiving mail is a […]
Use Your Marketing Voice
Voice is one of the most significant trends we marketers have had to face in a while. Remember when the proliferation of mobile devices changed the way we designed and built websites? Voice is going cause the same upheaval and it’s going to come even faster and be more wide-sweeping than mobile ever was. If […]
10 Ways a Memorable Phone Number Can Grow Your Business
In the digital era, many entrepreneurs erroneously believe that voice connection is dead. But research shows that 65% of people prefer to contact a business by phone, nearly 3x the rate of those who prefer filling in an online form. And phone calls convert to revenue at 10-15x the rate of web leads. So why […]
