John F. Kennedy said it best, “Change is the law of life and those who look only to the past or present are certain to miss the future.” JFK hit the nail on the head, because we see that the rules of technology and communication are rapidly changing—innovation is a constant that internal communication managers […]
Communication
4 Simple Ways to Capitalize on Fitness in the Age of the Influencer
Fitness influencers are everywhere these days, and for good reason. Marketers are spending between $1,000 and $10,000 a year on influencer marketing, which means that the field is yours for the taking. Do you want to start making a living off of your workout routine? Then why not take to social media and see if […]
Delivering Bad News
It’s inevitable. We are going to screw up and have to share that with our customers, prospects and in many cases, with our employees or teammates. That we will have to do it is a given. But there’s quite a bit of latitude in how we do it. In the latest security breach at Facebook, […]
Lunch with Your CEO? Here’s How to Prepare
Depending on the size of your organization, you may not have spent much (if any) time with the CEO, especially if you’re new. But in most small businesses, the CEO is right there in the mix, helping with various day-to-day projects to ensure that the business runs smoothly in addition to generating big-picture growth. If […]
The Top 7 Marketing Offenses I Abhor and Why
There are always going to be things in life that aggravate us. Sometimes, they’re minor offenses – like when men leave the toilet seat up, or when someone cuts in line. Depending on the day, our tolerance levels may fluctuate. However, in the marketing world, some offenses can annoy customers or prospects to the point […]
Are You a Remote Manager? A Good One?
Are you a virtual manager? Can you be effective if you are a “virtual” manager, commuting from home or a home office and being with your employees only part time? Measuring your performance In a virtual environment, people measure you mostly by your actions, and remember only the most recent good work you’ve done for them […]
Top 5 Business Communication Tools in the Modern Workplace
Technology has not only transformed the way we connect with others in our private lives, it has also dramatically reshaped how we communicate at work. With globalization and the emergence of “anywhere workers,” leveraging business communication tools that can enhance productivity, improve efficiency, foster collaboration, and build team culture has become increasingly important in the […]
Don’t Forget to Check In
I am not a fan of the restaurant manager check-in trend that seems to be the rage these days. I like the concept—a manager who is genuinely concerned with their customer’s experience but the execution leaves me wanting. I think my reaction is a negative one because it feels abrupt and insincere. There’s no context […]
Faster Responses and a Personal Touch Mean More Sales
When people are ready to buy, they want to talk. Customers do most of their research on purchases before they ever talk to you. Once your customer has the information they need, that’s when they reach out to you: to buy. You need to be ready to take that call. You need an inbound communications […]
7 Tips to Develop Entrepreneurial Skills and Characteristics
Being an entrepreneur might sound glamorous, but it can be a challenging path that requires discipline and a special kind of personality. Successful entrepreneurs must acquire certain entrepreneurial skills and characteristics that help them become effective leaders. These skills help them create more success in business and allow them to communicate, form relationships, and achieve […]
