In the digital era, many entrepreneurs erroneously believe that voice connection is dead. But research shows that 65% of people prefer to contact a business by phone, nearly 3x the rate of those who prefer filling in an online form. And phone calls convert to revenue at 10-15x the rate of web leads. So why […]
Communication
How One Cutting-Edge Company Uses Texting for B2B Follow-Up
Today, I spoke with Dean who oversees the marketing efforts for corporatefinanceliability.com. What’s interesting is Dean’s customer base. He isn’t texting consumers, he’s texting other businesses… specifically, other business owners. You see, Dean and his company play an important role for small businesses. They are there to help if a business gets into financial trouble. […]
A Guide to Project Management for Startups
Faced with client meetings, finance issues and an inbox bursting at the seams with unanswered emails, giving attention to project management may seem impossible. Without a clear scope, budget and timescale—and a project management methodology—the business is in danger of being blown around by conflicting needs. Worse still, priorities will be dictated by the last […]
Is There a Human in There Somewhere?
My dad passed away almost a year ago and, as executor, I had to make a lot of official phone calls to everyone from the social security administration to Hyundai where his car lease was financed. Sometimes I got a human and other times I did not. In almost all cases, I started with someone […]
Non-Profit Texting: This is Creative!
Just the other day I was introduced to an East Coast non-profit providing year-round licensed childcare. They are a paid up customer and using text messaging in a very creative way. Unfortunately, we weren’t able to get permission for me to use their name or logo… BUT they were using our texting service in such […]
First Impressions Count!
One of the biggest issues we hear from everyone involved in sales and marketing is capturing the customer attention. Whether it’s that first communication, an email, text, or social engagement, that first phone conversation, or that first meeting. Getting that first contact or engagement is something nearly everyone struggles with. Given the difficulty we have […]
5 Strategies to Effectively Increase Employee Productivity
The productivity of employees and the workplace is as essential to business success as breathing is to life. Productivity is vital to keeping your business alive and well. When everything is running fine, you probably don’t think about it too much. However, when large blockages or falloffs occur, operations can quickly become paralyzed. How does […]
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common best practices as well as the conflicting information I discovered—beginning with the subject line for this post. I tested it […]
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common best practices as well as the conflicting information I discovered—beginning with the subject line for this post. I tested it […]
How “Sales Speak” Limits Us
Every profession has its own language. It’s a shorthand that enables people in the profession to more effectively and efficiently communicate with each other and to get things done. For example, finance types talk about debits, credits, accruals, depreciation, assets, liabilities, and so forth. They have their own acronyms like A/R, A/P ROCA, EBITDA and […]
