Posts Tagged ‘Budgeting’
How Much Should You Invest in Marketing?
If you’re wondering what your marketing budget should be, you’re not alone. This is the million-dollar question: How can you be sure you’re spending the right amount of money on the right types of marketing?
Read More Don’t Ignore These Variables in Financial Analysis
However idea-fueled your organization might be, entrepreneurs cannot afford to ignore the significance of numbers. Maintaining a regularly updated set of financial data and forecasts will not only provide you with a clearer understanding of your business’s performance but will also part a crucial role when seeking money from investors.
Read More How to Size Your Marketing Budget for Funding
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors.
Read More 6 Ways to Make Relocating Your Startup Super Simple
Running a startup is stressful. Running a startup while in the process of moving locations is even worse. Running a startup while moving your company and 27 others can be downright debilitating.
Read More Cut Costs to Increase the Bottom Line
Making more money is the obvious way to increase your bottom line, but just as you try to save when spending your personal budget, you want to save when spending, as well.
Read More 4 Ways to Separate Your Personal & Business Finances
As the owner of a small business, separating your business life from your personal life is a must. One way that this can be done is to draw a bold line between one’s personal finances and business finances.
Read More What if You Did Bottom-Up Budgeting in 2014?
What if you first decided what profit you wanted in 2014 and then determined the revenues that you needed to generate those profits? What if you started at the bottom of your 2014 profit and loss statement and worked up?
Read More Project Cash Flow, Not Just Profit, During Start-Up
Business plans that I see often show three to five years of projections, demonstrating profitability at the end of so many months of operation. Most every one of these uses an accrual basis for determining break-even, never attempting to predict the cash impact of major items.
Read More Lease or Buy?
The next time you need computer hardware and software, a copier, or vehicles, you’re likely to ask yourself the question, “Should I lease or buy it?”
Read More Small Business Marketing Budgets
If you’re a small business, what’s the best way to budget and how much should you spend? If you’re like 67% of small businesses you’re spending just about $2,000 a year on your marketing—which depending on your industry can be too much or too little.
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