Posts Tagged ‘Branding’
How I Improved the Memorability of My Brand with This Simple Change
Brand… What does this word mean to you? A brand is recognizable. Memorable. Trustworthy. Brands penetrate society at every level. They create trends. Influence lifestyle. Determine spending patterns. As much as we convince ourselves we are in control. That we rationally determine our journey in life, the things we do, and the products we buy.…
Read More6 Important Things Your Product Packaging Can Say About Your Business
Your product packaging presents an image to the world and helps with your branding. The last thing you want the design to say is that you aren’t very noticeable and you don’t pay attention to detail. While the product itself and your marketing all play a role in your branding, you must also pay attention…
Read MoreWhy Your Business Needs a Powerful Domain Name (and How to Choose One)
When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do. This is your elevator pitch… If you don’t nail your elevator pitch, whoever it is you are talking with will lose interest, stop paying attention, and likely forget most of what…
Read More5 Ways Writing a Book Will Kick-Start Business Growth
What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. In my experience as a business advisor, one of the best ways to get all of these, is to publish a book on the…
Read MorePlanting Your Brand’s Seeds
Branding. What is it and how do you define it? In most cases, people mistake the word branding to mean one of two things. A logo or a tagline. Both are tools you use to communicate your brand but neither is your actual brand. Brand has been described in many ways. Advertising icon David Ogilvy…
Read MoreThe Importance of Small Business PR
If PR to you conjures up images of Ab Fab types quaffing Champagne at client meetings without doing anything productive you could be forgiven for shunning the idea of PR. But there are some very good reasons not to—as Rose Calendars explains. The Chartered Institute of Public Relations (CIPR), defines PR as “the planned and sustained…
Read MoreBuilding Your Personal Brand—Again
There’s a lot of discussion about how important it is for salespeople to “build their personal brands.” I’ve written about this topic several times before, even using the same title before. But it’s a topic, as much as I wish would go away, doesn’t. But what does it mean to build our personal brands? Many…
Read MoreThe Name of the Game
A new business opened up around the corner and I couldn’t help but notice the name. It is A-1 Iowa Plumbing and they’ve hung a big banner announcing that they’re open and ready for new customers. The name is a good reminder of several common naming mistakes that I thought were worth sharing. Whether you…
Read MoreMost People Are Disappointed by Brands
Your customers have high expectations. But who could have guessed that 82% are disappointed or upset by brands! A recent research study by Oracle CX in partnership with my marketing pal, Jeanne Bliss, takes a cross-generational look at customer preferences, behaviors, and expectations. What they uncover about the customer experience is very telling. “Companies no longer compete…
Read MoreNew Survey Shows How People Interact with Brands on Social Media
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media and how these interactions influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into loyal customers. Here are some…
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