According to the Public Relations Society of America (PRSA) the definition of public relations is “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” My translation is that public relations is any communication that benefits both the sender and the receiver. It delivers a value to everyone in […]
Blogging
Top 10 Restaurant Marketing Blogs to Follow in 2016
As an independent restaurateur, we are always trying to find resources that can help us improve our operation. However, we don’t always have the time needed or wanted to search for these resources. So I thought I would share some of the resources we regularly follow to save you some time. While you can spend […]
How Much Marketing Do You Need to Do for Your Franchise?
Many franchisees falsely assume that their franchisors will handle all the marketing for them. While yes, franchisors do provide some elements of marketing—typically promotions and in-store collateral—much of your marketing as a franchisee falls on your shoulders. What Franchisors Do Most franchisors have what’s called a mandatory marketing program. Part of the franchise fees you pay, […]
8 Tips for Successful (and Profitable) Food Blogging
There are new food blogs popping up every day, but without the drive and passion needed to make it work, many are left in the dust. Whether you’re writing a food blog for pleasure, with the hopes of earning some money or if you’re aiming to be the next “foodepreneur,” there are some things you […]
How to Be a Successful Blogger
If you have strong expertise in a particular area, are looking to establish yourself as a thought leader and be able to monetize your ideas, starting a blog is a great way to do it. Very many people have started off with a humble blog and have been able to turn that into a full […]
The Best Content Systems for First Time Bloggers
“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” —Simon Mainwaring, award-winning branding consultant, advertising creative director, social media specialist and blogger. Effort is not enough to […]
The 4 Quickest Ways to Improve Your Business’s Social Presence
A strong social media presence is one of the most effective ways for any business to market to their customers. Over eighty percent of the major corporations in America use social media to improve their consumer base and build relationships with these clients. The ability of social media to affect the success of a business […]
5 Best Tricks to Easy Business Blogging
As business owners, there are always a million things on the to-do list and I know writing your company’s blog often falls to the bottom of that list. But the benefits of producing a regular company blog that’s filled with great information can really boost your business. Hubspot recently listed all of the benefits that […]
How Much Content Should Business Blogs Publish?
If given a choice between publishing lots of dross, or a few pearls, small businesses blogs should invest time and money in creating high-quality, research-backed articles. There’s no doubting that a blog is a powerful marketing and user engagement tool. Blogs can also be time consuming to manage and, if a professional writer is involved, […]
Social Media Posting Times: A Guide for Small Business Bloggers
When it comes to a successful social media marketing strategy, exposure and reach are fundamental. If bloggers and small businesses aren’t posting their updates on the best days and times to reach potential customers, they are missing their target audience and their brand’s message is falling on deaf ears. To help businesses improve social sharing, […]
