When we opened, I had literally never sold anything online before. Why I thought that running an online business would work, is beyond me. Hubris I guess. Here are 4 things that I wish I knew about online marketing 10 years ago when we first opened. SEO Is Best Handled Internally We wrote checks. We […]
Blogging
5 Ways to Increase Traffic to Your Company Website
Having a good website is becoming more and more crucial for businesses. It acts as an important point of information and contact for potential customers. Furthermore, many businesses which sell products also have an online shop which functions as another form of revenue. But not all websites achieve a constant stream of relevant traffic. This […]
10 Killer Blog Post Ideas for Your Dental Practice
Want to be successful in today’s dental marketing world? One of the best ways to do so is to create your very own blog. Why blog, you ask? Blogs are an excellent way to give your business credibility in your niche; it’s an opportunity to provide fresh, relevant and educational content for your readers. The […]
How to Turn Your Blog into Dynamic Video, Infographic Content and More
If the only thing you do with your blog posts is publish them, you’re missing out on some excellent marketing opportunities. There are plenty of ways you can take the content of a blog post and turn it into a completely new piece of content, whether that’s a video, an infographic, an eBook or all […]
These 4 Marketing Strategies Significantly Accelerated My Business Growth
The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a travel agency in Colombia, with the hopes of exploring its ever expanding tourism market. What I hadn’t expected, however, was the number of other agencies already established in the country, and […]
5 Reasons Your Blog Marketing Strategy is Failing
Business blogs can be an effective medium to demonstrate authority, build a brand and generate leads for your business. But given the sheer amount of blogs being published each day, your strategy might fail to bring results without a proper marketing roadmap. In this article, we take you through five reasons why your blog marketing […]
7 Highly Effective Marketing Strategies Necessary for Success
Businesses in any stage of growth, from newly minted startups to market giants, need to keep marketing at the forefront of their budgets and plans. Implementing effective marketing strategies is an essential aspect to generating high business revenue, helping brands achieve financial success. The most ideal marketing techniques are those that deliver the best results […]
6 Easy-to-Understand Blogging Tips for the Small Business Owner
Every year, it seems as though the experts are all recommending a blog for small businesses. Not only does it help to position a business as specialists, it allows interaction with consumers and the potential to network with complementary products and services. This is all well and good…but what about the process of blogging itself? […]
8 Types of Content for a Great Business Blog
Raise your hand if this scenario is familiar: it’s Friday morning, and you still haven’t written the blog post for the week. It’s not that you don’t feel like writing it, it’s just that you can’t think of anything interesting to post. Nothing. The blank screen would be better than the ideas you have. Keeping […]
The Ultimate Guide to Customer Engagement in Fashion E-Commerce
Do you prefer to buy your clothes and fashion accessories online? If so, you are among millions across the world that do so. In fact, a recent study suggests that the e-commerce fashion industry is growing so fast, it has already crossed the $63 billion mark. At this pace, this segment is predicted to touch […]
