Sales. For many new entrepreneurs, putting on a salesperson’s hat is anything but enjoyable—but it’s a necessary evil. During the first years of your business—if not the whole life cycle of the business—you are your company’s best spokesperson. Even if you eventually hire a sales guru or a sales team, you must still represent your […]
B2C
Making B2B More Like B2C Sales?
I read a terrific article by Tiffani Bova, “6 Tips For Selling In The Age Of The Connected Consumer.” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. I don’t disagree, in fact, there are huge amounts we can learn from B2C, particularly in the areas of personalization, customer […]
Beyond B2B and B2C: The Sales Channel Your Business is Overlooking
There are two well-defined sales channels that most people use. Selling directly to individuals, more formally known as business-to-consumer (B2C), and selling products or services to other organizations, known as business-to-business (B2B). These terms are so ubiquitous that when you talk about your business, investors, reporters, prospective employees and others will ask point-blank if you’re a B2C […]
How B2B and B2C Customer Support Differs
All customers are not the same. There’s a stark contrast between B2B (business to business) and B2C (business to consumer). Businesses have different goals and needs than the typical individual consumer, and so they must be treated differently. In other words, your customer support must accommodate these differences in order to deliver the best customer […]
The Essential Differences Between B2B and B2C Marketing
Marketing is a whole universe composed of plenty of branches that need to be discovered and mastered. Even though the premise sounds simple enough—you have a service or a product and you need to sell it—there are some undertones that people who familiarize themselves with the term “marketing” for the first time might have some […]
