One of the most difficult parts of growing a business is creating a strong, sustainable brand image. Too many businesses believe that they can earn customer loyalty with a single ad, even if the customer has never heard of them before. Unfortunately, converting potential customers is going to be a larger investment of your time […]
Awareness
Patience: The Missing Key to Brand Awareness ROI
We’re living through the most data-driven era of business and it’s having a significant impact on marketing departments of all sizes. Now more than ever, marketing leaders are under pressure to prove that each of their activities have definitive, measurable returns. And while there are plenty of marketing activities that can be tied directly to […]
Your Brand as Bait
With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and gives them a compelling reason to buy. It also reduces their compulsion to check elsewhere. A lesser-used strategy for properly […]
5 Cost-Effective Ways to Increase Your Brand’s Visibility
Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take extra steps beyond posting new content to be seen and heard above all the noise. Gain brand exposure without breaking […]
What’s Your Situational Awareness?
Talk to anyone in the military about tactics, and a topic that comes up very quickly is situational awareness. There are a lot of technical definitions, but in it’s simplest form, situational awareness is about “paying attention to what’s happening around you.”
Lessons From Shark Tank
Shark Tank is an ABC reality TV show that matches startups with high net worth angel investors who will offer to invest in their business company in exchange for a proportional equity stake. The reason why I love this show is that it not only demonstrates the power of the startup…
