Posts Tagged ‘Automation’
6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. In this blog I want to focus on the…
Read More5 Proven Digital Marketing Strategies for Small Businesses in 2016
As 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Article after article regales us with tales of the rise of corporate programmic ad buying, or how enterprise-level companies are using content marketing and rich media to produce a wellspring of…
Read MoreLights-Out Manufacturing: Future Fantasy or Good Business?
“Naturally, Man should want to stand on his own two feet … but how can he when his own machines cut the ground out from under him?” So states the teaser for Philip K. Dick’s short story “Autofac,” first published in the November 1955 issue of Galaxy magazine. The story revolves around a post-apocalyptic world where the…
Read MoreLeave the Ad Bidding Headaches to Software Programs
These days, if you happen to be in a marketing presentation, you cannot escape hearing “big data” and “personalized advertising” a couple of times, at least. Then there will be the epic cliché of advertising—“the right message to the right person at the right time at the right place.” It has been around for a…
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