Posts Tagged ‘Advertising’
Mobile Advertising Trends: The Rise of Video
Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular is on the rise, specifically on mobile. Facebook and Google are at the forefront of this with both of their platforms.…
Read MoreThe ABCs of Effective Local Advertising
Despite the ever-increasing digitization and globalization of commerce, many small businesses continue to function in a brick and mortar setting servicing a relatively small region. Whether it’s restaurants, repair shops, lawyers, or masons, these local business entities will still see the benefits of traditional local advertising techniques. Therefore, small companies with a centralized customer/client base…
Read MoreWhat is AdWords Smart Bidding? Automated Bidding Strategies
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working…
Read MoreDigital Signage Trends for 2018 and Beyond
Digital signage has long since moved past being the latest “cool trend for the future” and has become a useful business staple, in fact, it’s arguably close to being a must-have for businesses. As is typical of any new technology, digital signage has been getting noticeably better over the years and 2018 could see some…
Read MoreTypes of LinkedIn Ads and How to Use Them
LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! But which of the various types of LinkedIn ads offered are best for your business? If you are a B2B company, it’s really a no…
Read MoreMeasuring the Impact of Your Digital Signage
Regardless of what your digital signage consists of, it is important to measure how effective it is and whether or not it is having a positive impact. Looking at the ROI is an essential part of measuring the success of your digital signage, particularly because the signage is designed to bring value to your business.…
Read More3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. The top social media channel that most digital marketers have as their “go to network” is Facebook. But Facebook…
Read MoreWhat Can Social Media Do for Your Business? Your Top Questions Answered
Not so long ago, the majority of adults thought that social media was a fad, a trend that would pass, something only the kids really got the hang of, and something that wasn’t particularly useful except for gossip or wasting time avoiding true, real, live social contact. How many of these adults have been proven…
Read MoreUsing Display Advertising to Grow Your Online Brand
Display advertising was a booming business during the early days of the Internet. It has since waned in popularity as Internet users succumbed to banner blindness. Few marketers use display advertising as a form of performance marketing anymore. However, it still has a valuable role in branding. If you are trying to create a branding…
Read More9 Tactics to Sharpen Your Headlines. The NYT is Totally to Blame
In May of this year I was lucky enough to participate in a conference in Copenhagen, Denmark that also featured one of the really smart folks over at the New York Times’s (NYT) T Brand Studios – Lauren Reddy, Director of Audience Development & Insights. While listening to her presentation this gem of a takeaway popped…
Read More