2. By providing an initial marketing assessment, good or bad, of the public’s response to the idea or project (via survey and posted on a web page, for example, or mailed to a group of participants; people love to think their ideas are listened to).
3. By providing a medium through which project owners or inventors can collaborate continuously with an audience by providing periodic updates. This can be done via the project’s web page or the crowdfunding platform you have chosen (Kickstarter, IndieGoGo, etc.). The responses will both surprise and delight you).
4. By providing investors with early access to company information (for example, inviting them to beta-test a concept, which is in itself a good marketing metric), even if it means more oversight to prevent idea snatching and/or web page copying.
5. By reaching goals either in the financial or the production arena, and preferably both, to instill confidence in one’s investor audience.
6. By operating with as much transparency as possible while protecting proprietary information or analysis.
7. By building on prestige and brand recognition so as to attract new investors, instead of wearing out the patience of the old ones, and