Home > Sales and Marketing > Advertising and Lead Generation > Show Me a Sign—One That REALLY Sells the Idea!

Show Me a Sign—One That REALLY Sells the Idea!

Recently saw a photo of a sign that—macabre as it was—no doubt brought some laughs.

It said…

“DANGER: DO NOT TOUCH — Not Only Will This Kill You, It Will Hurt The Entire Time You Are Dying.”

Immediately, I went into sales and marketing mode and thought of how perfect a message it was, including all the basic elements:

DANGER (now, that’s a headline that will grab your attention)
DO NOT TOUCH (a subhead that elicits curiosity)
Not Only Will This Kill You (the feature)
It Will Hurt The Entire Time You Are Dying (a really, really powerful benefit for following the advice) LOL!

I think the next time there is a “WET PAINT” sign on a bench, it should be followed up with:

“Because you’ll be really p*&&#@ off at yourself if you ignore this!”

This article was originally published by Bob Burg

Published: June 25, 2014
1741 Views

Bob Burg

Bob Burg shares information on topics vital to the success of today's business person. He speaks for Fortune 500 companies, franchises, and numerous direct sales organizations. Bob’s audiences range from 50 to 16,000, and he shares the platform with today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. He is the author of the widely-read Endless Referrals, and the WSJ best-selling business parable, The Go-Giver (coauthored with John David Mann). Bob’s newest book is Adversaries Into Allies, which draws on his own experiences and the stories of other influential people.