Recently saw a photo of a sign that—macabre as it was—no doubt brought some laughs.
It said…
“DANGER: DO NOT TOUCH — Not Only Will This Kill You, It Will Hurt The Entire Time You Are Dying.”
Immediately, I went into sales and marketing mode and thought of how perfect a message it was, including all the basic elements:
- DANGER (now, that’s a headline that will grab your attention)
- DO NOT TOUCH (a subhead that elicits curiosity)
- Not Only Will This Kill You (the feature)
- It Will Hurt The Entire Time You Are Dying (a really, really powerful benefit for following the advice) LOL!
I think the next time there is a “WET PAINT” sign on a bench, it should be followed up with:
“Because you’ll be really p*&&#@ off at yourself if you ignore this!”
This article was originally published by Bob Burg
Published: June 25, 2014
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1754 Views
