Startup
How to Market Your Franchised Business Locally
You did it! You’re a franchise business owner. And while one of the reasons you decided to franchise was to own a business with a proven system and brand recognition, including national advertising campaigns, you…
Become a Pet-Friendly Business
Pets have always been our best friends, but now more than ever they can also be our business partners. The power of pets in our economy is strong and taking advantage of opportunities in pet…
Why It Pays to Focus Your Business on a Narrow Niche
Everyone in the business world has heard of the old bestseller by Geoffrey A. Moore titled “Crossing the Chasm,” but most entrepreneurs have no idea how it relates to them. In fact, it’s all about…
What You Need to Know About Buying an Existing Franchise
Purchasing an existing franchise is what’s known as a franchise resale. Many entrepreneurs are attracted to these types of sales because you can buy into the franchise for a lower price than if you were…
How to Choose a Franchise Consultant
There are thousands of franchise systems to choose from. It’s a big decision that can easily become overwhelming. That’s why many people turn to franchise consultants, also known as franchise brokers, who act as the…
What’s Your Story? Did Someone Else Create It?
It is an old warning in the entertainment industry. Define your persona the way you want others to view you—before someone else defines you by comparing you to someone not as flattering as you would…
5 Startup Cost Realities Most Founders Underestimate
Starting a new venture still costs real money, even though the entry price has come down dramatically in last few decades. For example, I come from a software background, and back in the early PC…
10 Great Startup Business Ideas for Computer Experts
Having a great understanding of technology, computers in particular, opens doors to a lot of business opportunities. If you have been using computers for years, you should have quite a lot of knowledge to start…
Online Marketing Plan for Local Business Startups: Your 30 Day Play
The first 30 days of an online marketing plan is huge for your startup local business. Starting a new business is exciting. It’s like Spring, the opening day of baseball, a time when hope is…
How to Manage a Successful Remote Startup
The past few years have seen a slew of startups that are completely remote. Zapier, an online service that allows businesses to quickly integrate their apps with multiple APIs is fully remote and so are…
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