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Home / Archives for SmallBizClub Digital Bootcamp

SmallBizClub Digital Bootcamp

Moving Your Business into the Mobile Payment Era

Feb 4, 2014 By Ioannis Verdelis

If you’ve ever spent time in an Apple Store, you may have noticed a customer walk in, take a product off the shelf, and leave with it — without ever talking to anyone. It looks like a more casual version of shoplifting. But, of course, what you’re seeing isn’t theft: It’s Apple’s mobile payment system […]

Filed Under: SmallBizClub Digital Bootcamp

5 Easy Ways to Drive Traffic (Besides Search)

Feb 4, 2014 By Marc Weisinger

Search is good. Let me say that right away. Thinking about — and maximizing — your search results is a smart move. Funneling some of your marketing dollars toward branded search results will give you a high ROI and guarantee that people looking for you can find you. But if search, especially branded search, is all you […]

Filed Under: SmallBizClub Digital Bootcamp

4 Reasons Why Website Videos Add More Value Than Online Ads

Jan 23, 2014 By Andrew Angus

When Airbnb wanted to showcase testimonials and client stories to build trust with potential clients, the company decided to tell the stories through video clips on its website. When Verizon Wireless wanted to complement its FAQ pages and help visitors solve their own issues, it started using video as a form of customer support.   […]

Filed Under: SmallBizClub Digital Bootcamp

Is Social Media REALLY Worth Your Time?

Jan 23, 2014 By Stephen Woessner

As a business owner, hearing you should use social media is like hearing you should eat five servings of fruits and vegetables a day: You know it would be good for you, but you have more pressing things to worry about.   You know social media gives you the chance to start conversations with prospects, […]

Filed Under: SmallBizClub Digital Bootcamp

A Good Social Strategy Is 80 Percent Listening, 20 Percent Talking

Jan 23, 2014 By Jack Holt

Remember that old adage of great speakers, “know your audience”? You think of it before you make a toast, start an argument, or crack a joke. And you should think about it before you tweet, too.   On social media, your company is always in front of its audience. That’s why knowing your company’s following […]

Filed Under: SmallBizClub Digital Bootcamp

3 Steps for a Successful SEO Strategy in Your First Year

Jan 16, 2014 By Stephan Aarstol

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It’s easy to understand why search engine optimization might be considered a low priority for a new business. Entrepreneurs are busy, and if they aren’t technically inclined, they’re more likely to focus on something they do know to get their business off the ground. However, ignoring SEO at the start of a new venture can […]

Filed Under: SmallBizClub Digital Bootcamp

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“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”  —Steve Jobs

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Run & Grow

6 Key Components of Building a Smart Warehouse in 2023

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8 Pros and Cons of Relocating Your Business From The East Coast to the West

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