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SmallBizClub Digital Bootcamp

Moving Your Business into the Mobile Payment Era

If you’ve ever spent time in an Apple Store, you may have noticed a customer walk in, take a product off the shelf, and leave with it — without ever talking to anyone. It looks…

5 Easy Ways to Drive Traffic (Besides Search)

Search is good. Let me say that right away. Thinking about — and maximizing — your search results is a smart move. Funneling some of your marketing dollars toward branded search results will give you a…

4 Reasons Why Website Videos Add More Value Than Online Ads

When Airbnb wanted to showcase testimonials and client stories to build trust with potential clients, the company decided to tell the stories through video clips on its website. When Verizon Wireless wanted to complement its…

Is Social Media REALLY Worth Your Time?

As a business owner, hearing you should use social media is like hearing you should eat five servings of fruits and vegetables a day: You know it would be good for you, but you have…

A Good Social Strategy Is 80 Percent Listening, 20 Percent Talking

Remember that old adage of great speakers, “know your audience”? You think of it before you make a toast, start an argument, or crack a joke. And you should think about it before you tweet,…

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3 Steps for a Successful SEO Strategy in Your First Year

It’s easy to understand why search engine optimization might be considered a low priority for a new business. Entrepreneurs are busy, and if they aren’t technically inclined, they’re more likely to focus on something they…

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