SmallBizClub Digital Bootcamp

If you’ve ever spent time in an Apple Store, you may have noticed a customer walk in, take a product off the shelf, and leave with it — without ever talking to anyone. It looks like a more casual version of shoplifting. But, of course, what you’re seeing isn’t theft: It’s Apple’s mobile payment system […]

Search is good. Let me say that right away. Thinking about — and maximizing — your search results is a smart move. Funneling some of your marketing dollars toward branded search results will give you a high ROI and guarantee that people looking for you can find you. But if search, especially branded search, is all you […]

When Airbnb wanted to showcase testimonials and client stories to build trust with potential clients, the company decided to tell the stories through video clips on its website. When Verizon Wireless wanted to complement its FAQ pages and help visitors solve their own issues, it started using video as a form of customer support.   […]

As a business owner, hearing you should use social media is like hearing you should eat five servings of fruits and vegetables a day: You know it would be good for you, but you have more pressing things to worry about.   You know social media gives you the chance to start conversations with prospects, […]

Remember that old adage of great speakers, “know your audience”? You think of it before you make a toast, start an argument, or crack a joke. And you should think about it before you tweet, too.   On social media, your company is always in front of its audience. That’s why knowing your company’s following […]

It’s easy to understand why search engine optimization might be considered a low priority for a new business. Entrepreneurs are busy, and if they aren’t technically inclined, they’re more likely to focus on something they do know to get their business off the ground. However, ignoring SEO at the start of a new venture can […]