Stephan Aarstol

Stephan Aarstol is the CEO and founder of Tower Paddle Boards, an online, manufacturer-direct brand in stand up paddle boarding. Tower Paddle Boards was invested in by Mark Cuban on ABC’s “Shark Tank,” was named one of the show’s “Top 10 Success Stories” by Entrepreneur Magazine, and was featured by People Magazine as one of “Shark Tank’s Biggest Winners.” Stephan is an entrepreneurial thought leader and online marketing expert, and he welcomes anyone to reach out to him on Google+.

3 Steps for a Successful SEO Strategy in Your First Year

Jan 16, 2014 By Stephan Aarstol

It’s easy to understand why search engine optimization might be considered a low priority for a new business. Entrepreneurs are busy, and if they aren’t technically inclined, they’re more likely to focus on something they do know to get their business off the ground. However, ignoring SEO at the start of a new venture can […]

Small Biz Gems

“Nothing great was ever achieved without enthusiasm.” —Ralph Waldo Emerson
A lecturer, poet, and essayist, Ralph Waldo Emerson was the leading voice of the New England Transcendentalist movement of the mid-19th century, which valued insight over logic while also advocating for humanity’s inherent goodness. This revelation comes from the closing paragraph of “Circles,” a chapter in his 1841 book Essays, First Series.

“I insist on a lot of time being spent, almost every day, to just sit and think. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business.” —Warren Buffet

“I have not failed. I’ve just found 10,000 ways that won’t work.” —Thomas Edison

“You can’t ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” —Steve Jobs

Stephan Aarstol

Stephan Aarstol

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