Marc Weisinger is Director of Marketing at Elite SEM, one of the fastest-growing search engine marketing agencies in the U.S. Marc has worked as a search engine marketing (SEM) professional for over 8 years and teaches an SEM course at New York University. Marc is a thought leader in SEM and online marketing, and he can be reached on Twitter or Google+.
Search is good. Let me say that right away. Thinking about — and maximizing — your search results is a smart move. Funneling some of your marketing dollars toward branded search results will give you a…