Online Marketing
14 Experts Share Top Link Building Tactics
Link building is a practiced art that has evolved over the years. There are dozens of methods to acquire links, yet they all revolve around universal ideas and principles that are necessary to make link…
Working With Niche Markets? 6 Best Ways to Do SEO
Research has it that unique audiences are the hardest to find. In fact a recent study showed that niche markets occupy only an eighth of the size of major consumer industries. This however should not…
How eCommerce Sites Must Deal With Accessibility in the Age of Coronavirus
As more and more people are self-isolating or self-quarantining at home, the web has become even more essential. Everyone is (supposed to be) staying home until it is once again safe to return to our…
How to Build a Blog and Drive Traffic to Your Site
Almost every business with an online presence should have a blog. A blog is one of the best ways to drive organic traffic to your website for very little expenditure and initial outlay. Utilizing your…
3 Terrible Reasons to Avoid Google Smart Bidding (and 8 Great Reasons to Use It)
Raise your hand if you’ve ever been on the fence about smart bidding When I began my digital marketing career in 2011, we thought we were doing “smart bidding” when we set a bid to…
Need to Update Your Users? Google Optimize is Free
Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to impact our way of living, it’s important to provide up-to-date communications on your website and share any areas of your business…
5 Digital Marketing Tips for Small Business for a Post-Coronavirus Environment
There’s no doubt about it, COVID-19 has impacted many people across the world, especially small businesses. However, many small business leaders simply don’t have the option of riding this virus out; they need to keep…
How to Build Backlinks in 2020 – The Do’s and the Absolute Don’ts
If you want to rank in Google you need backlinks. Google views these backlinks as votes of trust and, the more trusted your content is deemed, the more people will have access to it. What…
SEO 101: Digital Marketing Terms & Acronyms
SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether…
Why Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment….
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