Customer Service
7 Ways Customer Surveys Can Grow Your Conversion Rate
When you create a survey with a specific goal in mind, your number one priority is, naturally, to achieve that goal. Businesses on the Internet are highly dependent on traffic and unique visitors who access…
How Much Do You Focus on Your Customers’ Needs and Wants?
Do you know your customers’ needs and wants? No, I mean really know their needs and wants? It appears that 38% of marketers find this their number-one challenge, regardless of company size or industry. According to the…
Why Excellent Customer Service is Essential to Startup Success
According to the book “Leading on the Edge of Chaos” by Emmett C. Murphy and Mark A. Murphy, 68% of customers leave a business because of bad customer service. That is an astonishing number when…
Rewarding Customer Loyalty Pays Dividends
There is a big difference between a satisfied customer and a loyal customer. ~ Shep Hyken When first starting a business, your focus is trying to attract customers by offering products and services they want….
The Customer Experience is Evolving
Social media and texting are having a profound impact on the way customers and companies communicate. There have been some studies done by Hailo, a taxi app and by the Pew Research Center. These statistics…
How to Establish a Culture of Excellent Customer Service
Today, many organizations strive to inculcate a culture of excellence. Enhancing awareness about the importance of high quality customer service throughout the enterprise helps advance this goal. Just consider using these eight useful strategies to…
Why Proactive, Not Reactive, Customer Service Drives Brand Loyalty
A customer becomes loyal to a brand when he gains faith in it. Faith comes into existence when he receives more than just service. The best way to win a customer is to know what…
Let Your Customers Help You Make It Memorable
In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you need to knock them…
Marketing Idea: What Does Your Customer Experience?
The concept of creating a memorable customer experience is nothing new. Companies like Disney, Zappos and Ritz Carlton have become famous for how their customers rave about doing business with them. Who doesn’t know the famous Ritz Carlton line “we are ladies…
5 Ways to Turn Indifferent Customers into Raving Fans
Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be…
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