2016 Tax Guide Part 2: Personal & Business Tax Deductions
Taxes can take a toll on everyone. If you’re an individual or small business owner, you’ve probably paid Uncle Sam a good chunk of change. There is a silver lining, though. Personal and business tax deductions can help reduce your taxable income, which in turn can lower your IRS tax bill. Consider these personal and…
Read MoreWhy Top eCommerce Sites are Building Physical Stores
At present, e-commerce giants are recognizing the importance of having physical stores alongside their online shops. The question is, why? Undoubtedly, technology significantly affects how people do business nowadays, especially when it comes to shopping. Although the number of online shoppers is incredibly growing, the majority of consumers still prefer to shop in physical stores.…
Read MoreStanding Out: How to Sustain Your Competitive Edge
Having a competitive advantage means that you bring something unique to the table that your competitors do not. Depending on the industry you’re in, this can come from a number of different sources. For some, they offer the best technology, whereas for others they market to the proper demographic. Companies that keep a competitive advantage…
Read More5 Ways to Turn Indifferent Customers into Raving Fans
Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be the death of a company if it’s not turned around quickly. Encourage your team to take customer service from bland and…
Read More6 Ways Marketing Automation Will Improve Your Inbound Marketing ROI
To take full advantage of your inbound marketing efforts, it would be wise to invest in marketing automation. Marketing automation has the ability to enhance the impact of your content, capture lead intelligence, increase conversion rates, foster repeat purchases, and improve the overall customer experience for your brand. In this blog I want to focus on the…
Read MoreThe Secrets to Improving Profits in Your Small Business
It’s about time to rummage through my spice rack and see what I need to throw away and what I need to replace. I’m sure I’ll find several little jars that have only a small bit of the original herb or spice left. In addition to those, there are probably some very old spices that…
Read MoreHow Much Does SEO Cost, Anyway?
The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer will begin their hunt online. If your website isn’t coming up when someone types in those keywords, you better believe those customers are going to go somewhere…
Read MoreHow Reddit is an Essential Marketing Tool for Businesses
Even after the increasing popularity of various social networks, Reddit has still maintained its edge! Even today, it is known as the front page of the Internet. Most of the stuff you see on 9Gag, Buzzfeed, BoredPanda and other similar websites were originally posted on Reddit by its users. Redditors post various types of stuff,…
Read MoreThe 2016 Customer Election
While watching the never ending media commentary on the 2016 election, it occurred to me that the political arena is not the only place where a new reality has emerged. The fight for customers in this year’s consumer election is also now totally in the hands of the disgruntled or delighted individual. Just as it…
Read MoreOvercome Burnout and Forge Ahead
It’s okay, you can admit it. You’re definitely not alone, some may experience once in their lives while others go through it multiple times. It’s the dreaded burnout, the ever-building struggle of staying energized and passionate about your profession. A business owner endures a demanding mix of energy, knowledge, and constant innovation. It’s no surprise that…
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