How Small Business Can Beat the Global Megacorporations
Looking for a good small business idea that could turn into a big business idea? If you are, I think we’re living in extremely exciting times and I say this because it’s clear to me that businesses we used to think were established and virtually untouchable are now vulnerable to startup competition. Some of these…
Read MoreUse SEO to Grow Your Business, Not for Rankings
82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs). However, when it comes to organic search, many marketers do not view this channel as an opportunity to invest in their brand. Instead it’s seen a medium to gain quick wins. Too often, SEO is considered something…
Read MoreEverything You Need to Know About Fraud Liability
It’s no wonder small businesses are feeling pressured or even overwhelmed by security concerns today. From federally mandated EMV chip updates to POS systems to worries about online fraud, questions over security measures and potential liability abound. Tackling these issues head on means balancing convenience, liability protection and implementation costs. It also means gaining a…
Read More5 Tips for Choosing an ECM
Success with any effective enterprise content management (ECM) solution requires research and due diligence. When it comes to choosing an ECM, you must find the one that best suits your needs, your budget, and your potential future requirements. It must be cost-effective and seamlessly integrate with your current programs and applications. Here are five tips…
Read MoreOn Miscommunicating
We know what we want to communicate: it may be something we need to say to our customers to teach, engage, or convince them. it may be to our people, to coach and improve their ability to execute. it may be to our peers to drive a strategy or a change initiative. We know what…
Read MoreLocal Revenue vs. Online Revenue, or Both
If you are trying to keep your business local, there are several ways to do it. You can do it without doing business online at all, of course, but sometimes a mix of being online and working offline is a powerful combination. How does a business balance both, however? Is it possible to have a…
Read MoreStarting a Business? 3 Documents You Never Thought You Needed
While starting a business is an exciting endeavor, it does consist of some unexciting elements, like properly filing the required legal documents. Although it’s a mundane process, preparing all the appropriate documents is critical to protecting the future of your business. Bypass this step, and you are sure to get caught with your pants down…
Read More7 Rules for Female Entrepreneurs to Live By
It wasn’t so long ago when the Spice Girls exploded onto the top of the charts, chanting their slogans for world peace and guuuurl power. These days, women are increasingly entering the world of business for various reasons. Some women see entrepreneurship as the best way to have more time to spend with their kids…
Read MoreI Never Make a Mistake
Sometimes, to make a point, I like to make a bold statement that on its surface seems controversial, foolish or nonsensical. The intent is to cause people to pause and think. I often say “I never make a mistake”—then I follow up with the qualification, “but given additional information, I will often make a new…
Read More5 Ways to Increase Conversion Rate by Tweaking Your Forms
Forms are the lifeblood of your leads and when improperly optimized, conversion rates will fall faster than Myspace after Facebook. Why? Because forms are a point of friction on your site. Forms are the area where your target audience stop and ask, “Do I really want to hand over my contact information?” That being said, improving…
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