How to Become an Entrepreneur with No Business Background
You don’t always need a fancy degree or lengthy resume to realize your dreams. A background in business is not a prerequisite to entrepreneurial success. Sure, a relevant background and some formal training can give you an industry edge, but what your success really boils down to is perseverance, resourcefulness, strategy, and flexibility. And these…
Read More6 Characteristics of a Successful Startup Content Plan
Content marketing isn’t as easy as it once was. Today, every company with an online presence has a company blog. We’re all battling over keywords and rankings, and we all use multiple social media channels to shout into the void. Getting your content noticed above the noise is a significant challenge for any company, particularly…
Read MoreEmployee vs. Contractor: Here We Go Again
Several years ago, I wrote an extensive article on the ten most important tests of a company in classifying a person as an independent contractor. See http://berkonomics.com/?p=662 for that important insight. But things have gotten much more complicated lately, partly because of the Uber, Lyft and other new generation of workers and the best description of…
Read MoreAre You the Manager You Think You Are?
“When you’re in the muck you can only see muck. If you somehow manage to float above it, you still see the muck but you see it from a different perspective. And you see other things too. That’s the consolation of philosophy.” ~David Cronenberg The ability to manage employees well is critical in every type…
Read MoreDo You See What I See?
Some time ago, I wrote a post generating a lot of interest titled “Have You Called Your Office Lately?” The post centered on the fact that we must experience what our customer does when calling our business in order to determine if any changes are needed. Another critical activity is walking around our own business…
Read MoreWhy You Should Avoid Entrepreneurship
It is a ride many people dream about and most wish they had never gotten on. This article was written for visionaries and masochists alike. During a particularly tough business cycle, I asked my friend and mentor Rick Voirin about whether it was the right time for me to change the direction of one of…
Read MoreTop Tips on How to Succeed as a Female Entrepreneur
There are a growing number of women facing the challenge of starting and growing a new business. These women have a wealth of knowledge and experiences that could be vital to the success of budding female entrepreneurs. Here is some actionable advice from a selection of these business women who have agreed to share their…
Read MoreSecrets Snatched from the Biggest MLM Companies
You can love them or hate them, but you cannot object to the fact that some of the MLM companies have killer marketing campaigns and that their success is evident. Therefore, even if you do not run that sort of business, there has to be something in their campaigns that you can take, implement and…
Read More3 Reasons Non-Disclosure Agreements Aren’t All Bad
Non-Disclosure Agreements (NDAs) are the Lex Luthor of business contracts—controversial, seemingly self-serving, revered by their supporters and lambasted by their detractors, and it’s the detractors’ voices that are heard the loudest. For a multitude of reasons, NDAs are legal documents which encourage particular scorn from business experts. Some experts argue that NDAs can stump creativity…
Read MoreHow Can Your Business Nurture Intrapreneurs?
It’s no surprise that so many business leaders today want to bring an innovative, creative approach to their already established companies. To do this, they are turning to intrapreneurs—employees with the energy and creativity to turn an entrepreneurial eye towards specific internal issues or opportunities faced by a company. Of course, it’s not as simple…
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