Selling Your Franchise Unit as a Franchisee
Bottom line, there is no better exit strategy from owning a franchise unit than selling it. Only this option gives you the ability to retain the equity you built into the unit as well as cash out on your initial investment. For the smart franchisee, this is your long-term goal. I understand it’s an odd…
Read More5 Simple Rules for Better Business Decisions
They teach decision sciences in business schools. Those of us doing business, either as entrepreneurs, business owners, or careerists, talk a lot, and think a lot, about business decisions. We all want better business decisions. I’ve taken some of those courses and heard a lot of the talk, and I’ve survived running my own business…
Read MoreSocial Media Magic: How to Build a Powerful Marketing Campaign
The ultimate goal of developing a social media marketing campaign should be to connect with prospective and existing customers on a personal level. To this effect, business owners and brand managers should aim for positive brand awareness combined with clear objectives that can be measured through simple analytics. Here are four steps that should be…
Read MoreHow Employee Engagement Impacts You
Wasting money is one of the quickest ways to drop a small business to its knees. As a small business owner, you know it’s critical to avoid unnecessary expenditures and to look for the best deal in all your transactions. Yet you may be throwing money out the window when it comes to your own…
Read More4 Online Businesses You Can Start from Home
These days, the power of the Internet is incredible. There are loads of moneymaking opportunities right at your fingertips and from the comfort of your own home. With the new year approaching, perhaps you’re looking to make some extra cash on the side. Or, maybe you’re ready to leave your full-time job and become your…
Read MoreAre You Accidentally Doing Public Relations?
According to the Public Relations Society of America (PRSA) the definition of public relations is “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” My translation is that public relations is any communication that benefits both the sender and the receiver. It delivers a value to everyone in…
Read MoreSmall Business YouTube Strategies
In 2016, it’s important for brands to leverage social media channels to effectively drive organic traffic to their website or to generate brand awareness. As the popularity of online video services continues to increase, low-cost opportunities for brands to capture the attention of a global user-base begins to emerge. With over 1 billion users, YouTube…
Read MoreHow to Tell If It’s the Right Time to Start a Small Business
Many people dream of owning their own businesses, but it’s a lot easier said than done. Lots of potential entrepreneurs put off the dream for years and years, waiting until they are ready to take the plunge. But how can you tell if you’re truly ready? What are some things you can do to gauge…
Read MoreThe Power of the Subscription Box
Do you remember way back when at the company holiday party when the boss would give everyone a subscription to the fruit of the month club? Nothing says “I don’t know you at all” quite like this cringe-worthy gesture. Not that there’s anything wrong with fruit, but it’s not exactly an original gift. Now if…
Read MoreHow to Choose a Name for Your Business (That You Won’t Regret)
One of the most important choices you’ll make as a business owner is choosing a name for your business. Your name is the face of your brand and conveys what it stands for. So, how do you go about selecting a memorable one? If you have $50,000 to spend on a top-tier naming company, go for it.…
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