Sometimes Nothing is Better
There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not having enough money but it could just as easily mean not being willing to commit the time, the focus or have the discipline to honoring…
Read More7 Ways You Can Significantly Increase Your Email Subscribers
Email marketing is the best way to deliver your promotional messages right into the inbox of the web user or customer (prospective or otherwise). A study and survey recently revealed that around 77% of customers like to get the marketing posts and information through the emails if the subscription message seeks permission. Email is still…
Read MoreHow to Develop Your Startup Business: Start Online!
There are a lot of logistics and analysis that go into creation of a new business, but it’s essential not to ignore the online component from the very beginning. The ultimate tool that can make your startup successful is a modern, well-thought website that converts its guests into clients. Your website is an online point…
Read MoreShould Groupon Be Part of Your Franchise Marketing Strategy?
Understandably, increasing your sales and number of customers is a top priority when marketing your franchise. And while there are many strategies to do that, daily deal sites like Groupon might be one worth considering. How They Work You might be familiar with Groupon from the customer’s perspective: you have the opportunity to pay for an experience…
Read MoreStill Doing Annual Performance Reviews? Improve Your Process
One of my first jobs was working as a technical analyst at a large consulting firm. I worked at the end of a row of cubicles, at a place where the closest thing to company culture was the bacteria on the door handles. I was great at my job but was a tiny cog in…
Read MoreAre You Commoditizing Your Customers?
Everyone understands the challenges of selling commoditized products. They are perceived as undifferentiated. In the customers’ and markets’ eyes, there is no difference between these products, regardless the supplier. To win with commoditized products, we have to find some way to differentiate ourselves. Too often, we differentiate through pricing. Adept sellers broaden the purchase considerations,…
Read MoreThe 411 on Online Lenders
Online business loans are a quick and relatively easy way to get funds. However, there are often risks, too, including very high interest rates and unrealistic repayment schedules that can affect business financial health. A small business owner is left to wonder how to choose an online lender on top of all their other responsibilities.…
Read MoreDo You Owe Estimated Taxes on April 18?
We all know that April 18, 2017 is Tax Day this year—the day by which personal income tax returns must be postmarked and mailed or electronically filed with the IRS. However, many taxpayers forget that this longstanding personal filing deadline also represents an estimated tax payment deadline. What Are Estimated Taxes? The concept of estimated…
Read MoreThe Power of Parables as a Leadership Tool
Parable: Defined as a short simple story intended to illustrate a moral or religious lesson. These stories have been passed down from generation to generation through storytelling—each story with its own significance and message. What makes these messages so important is that a key message is embedded into the story, which illustrates or demonstrates the message. Modern…
Read MoreAlways Prepared: What Every Professional Needs to Have on a Business Trip
Going on a business trip isn’t all fun and games like a vacation. You’ll have some downtime to explore the city, but you’ll usually be doing things that are related to work, such as going to meetings and learning new things about how to perform your job. Before leaving home, there are a few things…
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