AI Marketing: 8 Practical Tips for Your Business

a team brainstorming ideas

Using AI marketing can help you save numerous resources and get better results, faster. But it can be hard to know where to get started. Let’s take a look at exactly what AI marketing is, how it can help your content marketing strategy, and why it’s so cost-efficient. We’ll cover some key tips for using…

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Are We Using Our Time More Effectively, or Just Freeing it Up?

a person pointing at a clock implying time isn't being used effectively

Time management is a huge issue for all of us, but particularly important for sellers. A lot of the conversation focuses on “freeing up time.” But as I think about it, is the issue really about freeing up time or is it about using our time more effectively? For example, Gartner published an interesting analysis.…

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Your Step-by-Step Guide to Buying a Franchise

people signing the papers to purchase a franchise

If you have entrepreneurial dreams, but the thought of starting a business from scratch seems daunting, a franchise can be the perfect opportunity. By buying a franchise, you get an existing brand with name recognition, and a formula for operating the business. But you still have work to do. Here we’ll cover the steps that…

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Upcoming Tax Changes for 2024

a person working on tax forms

Individuals and businesses need to be aware of the upcoming tax changes that will impact their financial planning. From adjustments in tax rates to updates in deductions and credits, understanding these changes can help taxpayers prepare and make informed decisions. In this overview, we will discuss the key tax changes that take effect in 2024, providing…

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Things No One Tells You About Owning a Retail Store

a retail store employee smiling and accepting payment from a happy customer

The idea of curating your own space, connecting with customers, and being the visionary behind your brand is exciting, to say the least. However, you must acknowledge the unspoken realities of the retail world that may affect your operation. Take a behind-the-scenes look at the industry by reviewing the things no one tells you about…

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7 Types of Success – Are You Successful and Don’t Know It?

Sport and life achievements and success concept. Rear view sporty girl raising arms towards beautiful glowing sunshine.

Success is a suitcase word, with a range of meanings that encompass different types of success. MIT Media Lab professor Marvin Minsky’s observation is that a suitcase word “Means nothing by itself, but holds a bunch of things inside that you have to unpack.” He saw the need to unpack and analyze these words as they often…

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How Delivery Route Software Drives Innovation in Logistics

a businessperson planning a route through a city using technology

In modern commerce, logistics is the lifeline that keeps businesses thriving. It’s all about the delicate art of seamlessly moving goods from one place to another, maintaining a balance between supply and demand. Amidst this lies robust delivery route software for dynamic routing needs—a device quietly reforming logistics by optimizing routes and limiting inefficiencies. This…

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5 Must-have Route Planner Apps for Small Businesses

a stylized depiction of a gps map marker

In the world of small business operations, efficiency is key to staying competitive and thriving. Whether you’re managing a delivery service, a mobile catering business, or a team of field technicians, having the right tools to streamline your routes can make all the difference. Fortunately, the digital age has blessed us with plenty of route…

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Should You Commit to an Office Lease?

Always true: Rent your first, next, or continuing office with caution.  Several years ago and before COVID’s changes, I became involved with a Southeast Asian company looking to expand into the United States.  During the discussions with the CEO about hiring North American managers, he made it clear that he wanted us to find a first-class office…

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6 Mistakes That Can Ruin Your Business

a business owner in distress with their hands in front of their face

The last thing any business wants to do is to be the cause of their own downfall purposely. However, sadly, this is the case for many small business owners, and there are multiple ways you can be instrumental in the demise of your business. In fact, there are some mistakes that can ruin your business…

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