Why Your Advertising Dollars Should Go to Social Media Influencers
Back in the 1700s it took the royal family to convince people that Josiah Wedgwood’s pottery was pretty great stuff. In the 1950s you had television personalities telling people their brand of cigarettes was the best. Right up until 2004 brands either hired celebrities to endorse and advertise their products or they created characters like…
Read MoreB2B Branding Beyond Your Name or Logo
There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back in the day to show ownership, branding has evolved by leaps and bounds. Contrary to its origin, brands are no longer just…
Read MoreHow to Use Facebook’s New Job Post Tool to Staff Up Faster
Staffing up is tough right now. We’ve got the lowest unemployment in 10 years in the U.S., and record number of job openings. Basically, all the good employees have jobs. That makes hiring hard. How do you get people to apply for your jobs when they already have them, and probably aren’t even looking? Well,…
Read More8 Types of Content for a Great Business Blog
Raise your hand if this scenario is familiar: it’s Friday morning, and you still haven’t written the blog post for the week. It’s not that you don’t feel like writing it, it’s just that you can’t think of anything interesting to post. Nothing. The blank screen would be better than the ideas you have. Keeping…
Read MoreCold Calling is Alive and Kicking
Cold calling is alive—at least when you look at the number of posts proclaiming its death. Also, judging by the number of “cold calls” I get every day. It’s unfortunate that a discussion about cold calling has to start with definitions and semantic disclaimers. Unfortunately, the most of the discussion are based on whatever definition…
Read MoreWho Are You Listening To?
The “tyranny of the urgent” is a phrase that is commonly used when working in a service environment. The phrase reminds people that “urgent” requests often take priority over “important” requests. Service managers often find themselves in the role of “firefighting”—putting out “the fires” of customer complaints. Before the manager realizes it, the firefighting consumes…
Read MoreI Bought a New Franchise, Now How Do I Market It?
When it comes to marketing a new franchise, one thing you will have is an advantage over those that buy a new business. Why is this? The reason is you will have name recognition and advertising from both the regional and national levels, which will give you a very strong start. On average it takes…
Read MoreData Storytelling: Using Color for Emphasis
One of the first, and I would argue most important, things you learn as an analyst is that not everyone loves (or understands) data as much as you do. Whether it’s your first executive report or 20th weekly analysis, at some point, you are going to have an incredibly important insight to share, and you…
Read MoreHow to Buy a Low Cost Franchise
Buying a low cost franchise is a great option for those who may have big dreams of business ownership but smaller pockets. Generally, low cost opportunities are those whose cash requirements range from less than $20,000 up to $100,000. Once you determine what you can afford, you can begin the search for your new business.…
Read More5 Outside the Box Tips for Better Company Security
Security has always been a critical issue for any kind of company or organization throughout history, but modern businesses also face unprecedented challenges dealing with digital attacks. As an owner or leader of a business, you are probably always looking for ways to maintain the security of both physical and digital property. While there is…
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