7 Reasons Why Investors Won’t Back Your Startup
No, no, no! Toddlers expect to hear that, but when you’re a grown adult with an idea for “the next big thing” and investor after investor tells you no, it’s not only painful, it can ruin your life plans. With my background in investing and knowing many in the field, let me give you a…
Read MoreNiche Marketing Works. Here’s How
How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago.…
Read MoreBest Tax Tips for Small Business Owners in 2018
Doing your taxes is not something people typically look forward to. In fact, if the word “taxes” is even muttered, you can usually expect an audible “ugh” to follow. Whether you’re a small business owner, first-time freelancer, or simply self-employed, you have to handle your own taxes. And we all know filing your taxes can…
Read MoreHow Does Your Business Shape Your Pricing?
As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next couple weeks, we’re going to talk about how you price and sell your services and what that says to your…
Read MoreAuthority vs. Anarchy at Work: What Works for You?
The ideal office job has suffered a litany of changes through the past few decades. Working in an office setting has gone from the dream of the 1950s to a state of being parodied to death in popular media, lamenting the loss of a more innocent worldview as corporate culture struggles to adapt to a…
Read MoreStarting an SMS Campaign? Keep It Simple
I’ve been in the SMS field for more than a decade and watched the industry grow and transform. As the founder of a company that provides clients with SMS services, I’ve closely observed many successful and unsuccessful campaigns. I’ve found that there’s no secret formula for success. Whether you’re experienced with SMS marketing or plan…
Read MoreMeasuring the Impact of Your Digital Signage
Regardless of what your digital signage consists of, it is important to measure how effective it is and whether or not it is having a positive impact. Looking at the ROI is an essential part of measuring the success of your digital signage, particularly because the signage is designed to bring value to your business.…
Read MoreDo Customers Really Want a Frictionless Buying Experience?
It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if we looked at the concept of “friction in the buying process,…
Read More7 New Initiatives to Fearlessly Grow Your Business
Growth has always been fundamental to business success, but it’s never been more critical than it is now, nor more difficult. Every opportunity is global, but so is the competition. Evolving customer expectations and technology are the norm, forcing every company, from startups to large enterprises, to innovate quickly, despite their fear of change, uncertainty,…
Read MoreA Digital Estate Planning Guide for Small Business Owners
Do you ever stop at some point in your life and wonder what would become of your properties in the unfortunate incident of your death? It is a picture that is hard to fathom. Luckily, through will and estate planning, you can now allocate who gets what and when. The biggest asset for most small…
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