Making Your Facebook Ads Work
Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do/what they sell. I’m not going to suggest that Facebook ads are for every organization. I don’t believe any medium is. But if you’ve dismissed it without doing your homework, you may be missing…
Read MoreIf You Don’t Know Who Your Customer Is, Improving Selling Skills Won’t Help
Over the past few days, I’ve been participating in a discussion about a struggling organization. It’s a start up, the CEO wanted help in developing sales skills. But as the discussion progressed, it was clear the CEO didn’t understand who their customers were. They were responding to queries from whoever happened to find their web…
Read MoreOn-the-Go Food is in High Demand, So Watch These 3 Top Vending Opportunities
Convenience drives many of the choices consumers make these days, and none more so than when it comes to grabbing a snack. But that desire for a quick bite is evolving, as more and more Americans seek out on-the-go options that are healthier, more natural and better for them. The need for healthier options has…
Read MoreDon’t Ignore This 12-Step Program to Good Credit Management
Cash flow is the life blood of all businesses and having too much working capital tied up in late and non-paying customers can spell disaster for a new small business. According to a U.S. bank survey, the majority of small businesses fail within the first five years, and roughly 82% fail because of poor cash…
Read MoreTax on Holiday Bonus
A large number of companies provide their employees with holiday bonus or end of the year bonus. In fact, a study states that about 80% of the companies do this. It always feels good when you are at the receiving end of such gifts and bonus, doesn’t it? But do not forget the tax liability…
Read More6 Personalization Strategies to Supercharge Your Marketing
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when Carnegie…
Read MoreHow Do You Pay an Early Stage Board?
Give one percent equity to each outside board member vesting over four years of service. Many early stage CEOs and board members have asked for some guidance regarding pay and time commitments for board members. Here is my best advice, based upon many boards and many years. Pay early stage board members of companies that…
Read MoreHow Big Will Voice Search Be in 2020?
It’s a familiar scene. Friends are sitting around the dorm when someone suggests they order a pizza. One of them grabs her smartphone and says into the mic, “Who has good pizza near me?” The phone comes back with suggestions to pick from. While comprising a large share of mobile search now, voice search will…
Read MoreTake These 4 Steps to Secure Your Small Business Loan the Right Way
Everyone needs capital to turn a great business idea into reality, and most startups secure their first outside financing by talking to friends or family. But at a certain level, your small, growing business needs to secure loans to expand operations and finance expenses. Despite the recent good economic growth in the United States, banks…
Read MoreChoosing the Right Domain for Your Business: How to Avoid Mistakes
Having a website is essential for business success. It opens you up to millions of potential customers and affords you the opportunity to operate and compete on a global scale. However, like everything else related to business, you’ll need the right information when embarking on any website project. From SEO factors to using the right…
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