Social Media Refuses to Slow Down
As soon as you feel that you’ve mastered Facebook, Twitter, LinkedIn, Instagram or Pinterest, a new curveball is thrown into the mix. Rather than applying a general ‘social media’ strategy to all under one umbrella, it’s imperative to recognize the benefits of each, individually, while keeping an eye on new platforms and social usages entering…
Read MoreHow to Test the Waters of Your Business
Diving into a new business venture is a daunting task. There are so many variables that, even though you have a great plan or amazing skills, there is still the chance that your business could fail. With all the hard work, effort and money that needs to go into starting a business, testing the waters…
Read More5 Things You Didn’t Know About Your Business Credit Rating
Your business credit rating is highly important. It can determine how effective your company runs in the present, and even start to affect the long-term, big picture plans of the future. In the end, many businesses fail all the time in what are frankly silly, preventable ways. One of these sure-fire ways to flop is…
Read MoreCan We Have Fun While Doing Serious Work?
Have you ever noticed how slow time passes when you are in a troubled environment? Conversely, sometimes you look up at the end of a great day and wonder where the time went. It’s driven from the top Over the years, I have discovered that the difference is not just applicable to the good times,…
Read MoreWays That Cloud Communications Improve Customer Service
Customer service is key in today’s business world. Customers these days have the power to do their own research to compare products and services online, so companies need a way to stand out beyond this. How an organization reacts to customers and how they build their customer relationships go a long way in leading to…
Read MoreManaging Uncertainty: How US Business Could Be Affected by Indecision Around Brexit
With the deadline for a Brexit deal moving ever closer, the lack of clarity and direction is beginning to become a very real concern for British industry as the prospect of a no-deal Brexit looks increasingly likely. But Brexit does not only affect Britain. While their people voted for the isolationist step to remove themselves…
Read MoreHow to Choose the Best Monitors for a Small Office Space
Choosing the best monitor for small office space is probably one of the wisest decisions you can ever make. Considering that you spend most of your working hours in front of your computer, having one that is easy on your eyes is an excellent idea. Having a great monitor does not imply that your work…
Read MoreEnsure Your Company’s Success with a Robust eCommerce Shopping Platform
The eCommerce platform you choose for your online store will have a huge impact on its functionality, quality, and success. While finding an eCommerce platform is easy, finding a high-quality, robust platform that’s right for your site may be more difficult. Keep these five features in mind when choosing a platform for your online store.…
Read MoreCustomers Don’t Care About Their Buying Journey
Recently, I was speaking with an executive whose team was involved in a major purchase decision. I asked him to describe his buying process/journey. He looked at me with an amused/quizzical look. “We don’t think in terms of a buying journey. We just have something we need to get done, part of it involves buying…”…
Read MoreHow to Choose the Best Email Provider for Your Business
If you’re like most small business owners, you’re probably super dependent on email to keep in touch with clients, suppliers, and employees. That’s why choosing the right email provider is crucial. Make the wrong choice and your email service could go down, causing your business operations to come to a halt. Here are some things…
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