8 Questions You Should Ask Yourself Before You Start a Business
It has now become easier than ever to start a business. But while the world of business has been democratized, it is as easy as ever to fail. Not everyone is fit to run a business, and not all ideas are fit to be businesses either. This is why it’s important that you have a…
Read More5 Innovative Ways to Engage Your Staff
Ensuring employees feel engaged in the workplace is an effective yet often overlooked method of increasing productivity. Just think about it—if a staff member is feeling unmotivated and unchallenged, they simply aren’t going to produce their best work time and time again. In turn, their level of efficiency is going to drop which will then…
Read MoreDeal Strategies: Helping the Customer Buy
Recently I wrote, “What If We Kept The Target Close Date Sacred?” It focused on improving our pipeline management, discipline, and integrity. But the way we address these issues is in our deal strategies and how we engage the customer in each deal. Most of the time and too much of our training focus on…
Read More4 Things a Business Owner Can Do to Improve Employee Performance
Every business owner must make sure that employees are performing to their fullest. Over time, successful business owners have shared many tips and advice to help improve your employees’ performance, but motivating your employees to get there is not an easy task. It is a daunting challenge and requires patience and great leadership skills. While…
Read More6 Expert Tips for Local Businesses to Win with Google Ads in 2020
If you could make your business visible to local shoppers at the exact moment they’re searching for the products or services you offer, would you be interested? Well, of course you would! Google Ads certainly isn’t new and your business might even be running campaigns already. However, we see the same Google Ads mistakes over…
Read More3 Elements of Business Planning Drive Future Success
Your business can’t be all things to all people, and excel at anything. Every entrepreneur and every business needs a strategy to keep them focused. In fact, in this new world of pervasive interactivity, it’s time to rethink even how to develop a strategy. Strategy used to come from the inside looking out, but now…
Read MoreSocial Media Fails During a Crisis
Social media has changed the way we learn about, share and react to big events—good or bad. We rush to it to celebrate but we also rush to it when the world is in danger or a tragedy has occurred, whether it’s a natural disaster like Hurricane Sandy or acts of terror like the shootings…
Read MoreAll You Need to Know About Branding Your Small Business
Becoming your own boss is a big thrill! However, it can be very overwhelming too, all the planning, all the responsibility is yours, and you probably want to see fast profit from all the time spent and all your efforts. Tag along to learn the basics of branding your small business like the pros. “Look…
Read MoreIs Your Small Business Missing Out by Not Being on Instagram?
Instagram is no longer just the latest trend. With over a billion monthly users, its popularity is second only to Facebook—its parent company. If you have time to put the effort into building your presence, it is among the least expensive advertising available. The platform allows for highly targeted marketing, so theoretically, everyone who sees…
Read MoreHow to Get Involved in Your Local Business Community as a Franchisee
One of the benefits of being a franchisee is the community you’re a part of; you’re connected with the other franchisees in your organization. But most of those franchisees will be in other territories or markets. Connecting with other members of the business community, at the local level, is a great way to build connections and grow your…
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