4 Customer Retention Tactics that Work Like a Charm
Acquiring new customers is good, but guess what, retaining existing customers is even better. In fact, research suggests that “65% of a company’s business comes from previous customers.” Plus, data also claims that “Acquiring new customers costs 5 times as much as retaining existing ones.” But the biggest surprise of them all? It turns out…
Read MoreHow to Hire Great Freelancers Every Time You Need Them
Hiring a freelancer is often something that business owners hate but unfortunately at times, cannot be avoided. It used to be something I avoided like the plague, mainly because after hiring a freelancer, the quality of work wasn’t good or something went wrong. But eventually, thousands of dollars later, I worked out how to consistently…
Read More5 Essential Ways Small Businesses Can Optimize their Instagram Strategy
With over a billion people using Instagram in 2020 and spending an average 53 minutes a day on the platform, Instagram is undeniably a launching board for businesses looking to reach a very wide and highly engaged audience. In a survey recently conducted, 83% of the respondents said that Instagram helped them discover new brands…
Read MoreConsider These 6 Important Things When Concluding Software Development Agreements
The software development agreement is the very first thing customers and developers refer to in case of any disputes in their business. In this article, we will outline its main features and aspects needed to be considered both for a developer and a customer. IF YOU ARE THE CUSTOMER There are some key points the…
Read More5 Digital Marketing Tips for Small Business for a Post-Coronavirus Environment
There’s no doubt about it, COVID-19 has impacted many people across the world, especially small businesses. However, many small business leaders simply don’t have the option of riding this virus out; they need to keep running their business somehow. Failure to do so can mean the closure of their doors for good. Thankfully some places…
Read MoreFinancing a Startup in Tough Economic Times
The COVID-19 pandemic has left budding entrepreneurs feeling uneasy about launching new ventures. As a potential recession seeks to emerge from the shadows, banks and financial institutions are tightening the reins on credit lending. According to The Wall Street Journal, big lenders like Chase, Bank of America and Capital One are updating lending requirements to…
Read MoreDo You Keep Score?
In marketing, keeping score matters. There was a time when being funny or memorable was enough. Back then, there was an obvious line between marketing and sales and we marketing types didn’t need to worry as much about ROI. Today, that’s how a CMO or agency gets fired. Every dollar spent needs to contribute to…
Read More5 Remote Hiring Tips for Entrepreneurs
Are you still hiring? This is probably the most common question entrepreneurs ask each other nowadays. The changing market situation due to COVID-19 has made every business owner adopt the not-so-new format of remote working as their centralized process of business operations. As this is the only option today to keep business continuity, the entrepreneurs…
Read MoreYou Can Now Set Up a Gift Card or Donation Campaign on Google My Business
Here’s another way to keep your customers engaged during the Covid-19 pandemic. Local businesses can now set up a gift card offer or a donation link right on their Google My Business page. It’s easy to do. Here you go. Go to our GMB portal and click “Posts” on the left side menu. Click COVID-19…
Read More10 Strategies That Will Fail At Attracting Investors
Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. Others will work hard on a business plan, and then mail it indiscriminately to every potential investor they can find on the Internet. Both…
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