Will Adams
As the President at Tarkenton, Will works directly with Tarkenton’s partners to identify and understand their organizational needs. He then assembles a cross-functional team to develop and deliver the solutions to meet the needs of the partner. Since joining Tarkenton in 2010, Will has helped develop new partnerships, plan strategic growth initiatives, and mentor organizational leaders. Connect with him on LinkedIn.
Latest
Marketing Basics
Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.
Loss Leaders
Customer acquisition is a major cost for any business, and there are a number of strategies you can use to tackle this problem. One alternative is the classic “Loss Leader” approach, getting customers in the door to buy your entry-level product.
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