seer interactive

SEER Interactive

SEER brings a wealth of knowledge that collectively spans decades of Search Marketing, SEO and Analytics experience. Our team likes to win—A LOT, and not in a trip-an-old-lady-down-a-flight-of-stairs-to-win way. Search engines are our scoreboards. We’re able to use our Twitter, Facebook, and YouTube channels to reach every facet of the Search and Business communities. By freely sharing best practices, strategies, and insights, we lift the industry as a whole and call out spammers, scammers and overall snake oil salesmen.

Latest

Use This Invention from 1870 to Build Relationships (and Links)

| SEER Interactive
Yes, you guessed it. The phone. Picking up the phone to have a conversation is nothing new. People have been doing it for quite some time and, turns out, it still works! Email and social media platforms are great, but hearing someone’s voice adds character to a conversation.

Mastering PPC: Quality Score, Ad Rank, and Why They Matter

| SEER Interactive
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we can use them to drive down our CPC.

Favorite Parts of Doing Business: Tales from a Drop-Shipper

| SEER Interactive
Anthony Buonocore is the owner of Westway Electric Supply, a distributor of over 250,000 electrical supplies in a Philadelphia suburb, Upper Darby, Pennsylvania. Tony has had to become a lean, mean, efficient machine and maintain a positive attitude. When this young entrepreneur was asked about his favorite parts of doing business, here is what he had to say.

Mastering PPC: Tips and Tricks for Image Ads

| SEER Interactive
Text ads may be the bread and butter of the paid search industry, but there is another ad type that also pulls its weight around the paid search house, and can be used in conjunction with your text ads. I’m talking about image ads.

Mastering PPC: Tips and Tricks for Text Ads

| SEER Interactive
As you head down the road that is ad copy creation, the first stop you want to make is text ads. Text ads are one of the most commonly used ad formats. These ads can be used both in the search and content networks. For this post we’ll be looking specifically at running text ads on Google.