Redshift

Autodesk’s Redshift started with a focus on inspiring and helping small businesses succeed. After all, some of the most innovative ideas making a positive impact in the world start with one entrepreneur drawing an idea on a napkin. And with the continued democratization of design technology, even the “little guys” can compete with industry titans.

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Forget the Consumer Internet of Things: IIOT is Where It’s Really At

Billionaire publisher Malcolm Forbes coined the saying, “He who dies with the most toys wins.” And upon his death, Forbes certainly had a lot of toys. But in 2016, not all consumers agree with that…

Visualizations for Infrastructure Projects

Typically, a 3D visualization of a water main doesn’t inspire awe and amazement. It’s not exactly a thing of beauty like, say, a model of Moscow’s Saint Basil’s Cathedral, India’s Taj Mahal, or San Francisco’s…

3 Trends Changing the Future of Infrastructure Investment

The world wants more infrastructure—a lot more. Whichever forecast you read, the numbers are staggering. By 2020, China will have completed installation of 31,000 miles of high-speed rail networks. By 2030, homes will need to be built…

Neuromarketing: Measuring Emotional Response to Create More Effective Ad Imagery

For years, advertising creatives have relied on their instincts to make decisions when producing campaign content, whether it’s making a font size bigger, moving an image from left to right, or choosing vendors to realize…

Why a Design-Make-Use Convergence Means Better Products and a Healthier Planet

Before the Industrial Revolution, people’s shoes and clothes were made by hand—to their exact size—by local cobblers and tailors. Although that was something the middle class could afford, it was also exclusionary; the poorest people…

Color Trends and Color of the Year 2016

For the first time ever, Pantone picked two complementary colors as its Color of the Year for 2016. Serenity (Pantone 15-3919) and Rose Quartz (Pantone 13-1520) play off each other to achieve balance in a…

5 Venture Capital Tips for Hardware Startups: It’s More Than Just the Product

Hardware startups, like every startup, need capital to get off the ground. But when it comes to getting started, it’s hard to point to a standard operating manual, because the world of hardware startups is…

The Real Life of a Hardware Startup Founder

When does it make sense to launch a hardware startup? For Jason Morlon, it’s when the demands of career overtake the joys of life—and a certain camera mount proves more of a hassle than an…

Lights-Out Manufacturing: Future Fantasy or Good Business?

“Naturally, Man should want to stand on his own two feet … but how can he when his own machines cut the ground out from under him?” So states the teaser for Philip K. Dick’s…

Product Liability Law in Additive Manufacturing: 4 Tips to Make Sure You’re Covered

Additive manufacturing, a.k.a. 3D printing, is one of the most important advances in manufacturing, period. And with 3D printers becoming more available (and affordable) every day, anyone can become a manufacturer, from an engineering student…