Katy Pollard
Katy Pollard is founder of Listening Pig, a boutique PR agency which provides no nonsense, down to earth PR support to small and medium sized businesses. She laughs loudly but writes quietly, grows roses and can build fires. Oh, and she has a pet pig.
Latest
How to Be Authentic as a Small Business Owner
I want to tell you a secret. It’s been the sort of month where unprompted, people have shared their secrets with me. I feel overwhelmingly privileged to listen to the deep-seated fears, sadness and joy…
How to Write Terrific Testimonials to Attract Your Ideal Customers
A customer testimonial is an efficient way for you to share the thoughts of your existing customers with potential customers about your products or service. Testimonials are a great way to help establish credibility, build…
How to Write Your Professional Biography
Personable or professional? First person or third person? How to write about yourself without sounding like a fraud? It can be weird writing your own biography but there comes a time in most small business…
How to Write Your Brand Story from the Heart
It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story just means what inspired you to set up your business,…
How to Know What Your Customers Want (Before They Do)
So, you’ve worked out who your ideal customers are, excellent. Now what? Next, you can figure out their problems so that you can understand how to solve those problems. (Yes, I’m calling them problems. Not issues. …
The Top 20 News Sites You Need to Get Media Coverage In
If you read: How to use PR to get your website on the first page of Google, you will know getting a link to your website from an online news site is an excellent way to…
How to Take Stunning Photos to Promote Your Business
Images used for PR purposes tend to follow a specific format. They are not marketing images showing models who have no connection to your business. Nor are they gorgeously designed product images. They feature people—and relevant people….
How to Use PR to Get Your Website on the First Page of Google
If potential customers can find your website really easily, then you’re guaranteed more income, right? So, when someone is searching for terms related to your business, you want your website to rank highly on the…
When to DIY and When to Hire a PR Professional
It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is that it’s like any task in your business. If you…
5 Free and Easy Ways to Promote Your Small Business Today
TWENTY MINUTES. THAT’S ALL YOU NEED. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not too much to promote your business…