Jerry Osteryoung
Jerry Osteryoung is a consultant to businesses—he has directly assisted over 3,000 firms. He is the Jim Moran Professor of Entrepreneurship (Emeritus) and Professor of Finance (Emeritus) at Florida State University. He was the founding Executive Director of the Jim Moran Institute and served in that position from 1995 through 2008. His latest book, coauthored with Tim O’Brien, “If You Have Employees, You Really Need This Book,” is a bestseller on Amazon. Email Jerry @ jerry.osteryoung@gmail.com
Latest
Ask Your Customers
“Treat with utmost respect your power of forming opinions, for this power alone guards you against making assumptions that are contrary to nature and judgments that overthrow the rule of reason. “ ~Marcus Aurelius Asking…
Make Sure There is Demand for Your Product or Service
“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a new product, you need to make sure that there…
Risk and Return
I was lucky to be able to be a jump judge recently at the Red Hills Horse Trials in Tallahassee. The horse trials consist of many difficult jumps that horse and rider have to make…
Make Sure Every Detail of Customer Service is Evaluated
“Look through your customer’s eyes. Are you the solution provider or part of the problem?” ~Marlene Blaszczyk My significant other, Ellie, just had knee replacement surgery. The procedure went incredibly well, but we needed to…
You Can Deal with a Problem Employee
“The tougher the job, the greater the reward”. -George Allen Problem employees are the bane to every manager. By problem employee, I am normally referring to an employee whose behavior is significantly affecting the morale…
Key Things to Consider Before Opening a Business
“The basic rule of free enterprise: You must give in order to get!” ~Scott Alexander So many people want to open their own businesses. I think that is wonderful since so many of the big…
Customers Are Not Always Right
Your most unhappy customers are your greatest source of learning. ~ Bill Gates I am not sure who was the first to say, “The customer is always right,” but I think they were flat wrong….
Get Your Employees Engaged in Your Business
There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee engagement, customer satisfaction, and cash flow. ~Jack Welch Having staff engagement is so important for…
The Importance of Pipelines
I am the world’s worst salesman, therefore, I must make it easy for people to buy. ~F. W. Woolworth An entrepreneur had developed a product, and he was doing incredibly well. He was able to…
Expand Sales by Going to Your Existing Customers First
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” ~Jeff Bezos So many business owners think they must reach for new customers…