Jenna Cyprus
Jenna Cyprus is a freelance writer and business consultant who covers business, technology, and entrepreneurship. She's lectured for several universities, and worked with over 100 businesses over the course of the last 15 years. She's a mother of two kids, and loves to go camping, hiking, and skiing with her family.
Latest
Developing Buyer Personas: A Guide for New Businesses
Buyer personas are a powerful tool for small businesses that are trying to reach a broader consumer base, but for those companies that are just getting started, it can be hard to get a sense…
Want to Be More Productive? Prioritize Your Health
Every entrepreneur and small business owner is constantly on the lookout for ways to increase their productivity. They invest in the latest gadgets, hoping they can clear out their daily emails a little bit faster,…
Going to Collections: A Big Step with Big Benefits
When working with customers, we want to do everything possible to maintain positive relationships and provide quality customer service, whether that means creating personal connections, responding promptly to inquiries, or using data to determine how…
How Can You Tell if Your Customers’ Data is Safe?
If you’re like most businesses, you collect at least some customer data (whether you realize it or not). That might be an intensive process, drawing data from the apps your customers use in an effort…
Should Your Business Have a Car?
As an invested entrepreneur or small business owner, you might consider the possibility of buying or leasing an official business car. This vehicle could be used exclusively for business purposes, or could be used by…
How to Find a Small Business for Sale
For business-savvy individuals who are tired of working for someone else, buying a small business can represent an opportunity to achieve freedom and financial independence. But before you can own a business, you have to…
Advice from the Experts: What You Need to Know to Found an LLC
Compared to other business models, forming an LLC is generally the least intensive option; it’s affordable, there’s limited paperwork, and the barriers to entry are low. That being said, plenty of things can still go…
4 Growth Tips for Modern Marketing Agencies
Thanks to low barriers to entry, low-cost tools, and widespread visibility, starting a digital marketing agency is not terribly difficult. Many firms have started from a home office and continued to be managed independent of…
5 Financial Considerations When Opening a Second Business Location
When you decide you’re ready to open a second business location, you’ve likely been putting in an incredible amount of hard work already to achieve some success. It can be a fantastic feeling to know…
Does Your Business Have Standard Operating Procedures?
When it comes to be being successful in business, consistency is one of the driving factors. Companies that can consistently produce quality products that customers depend on will find greater success than those that haphazardly…