Ian Dalton
Ian Dalton is the CEO/Founder of Flagship Marketing Ltd. Over a 35-year career in financial services, Ian has held positions in the London Stock Exchange, the International Petroleum Exchange, JP Morgan and Euroclear before founding Flagship Marketing in 2017 – an agency helping financial services firms grow through digital marketing.
Latest
5 things to do Now to Turn a Website Into a B2B Enterprise Sales Machine
There is a myth that web sites are difficult or unimportant when it comes to big ticket items or B2B sales, but that couldn’t be further from the truth. What do we know about the…
Why Do Visitors Leave My Website? Part 4
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Then in our next…
Why Do Customers Leave My Website? Part 3
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Then in our next…
Why Do Visitors Leave My Website (Pt. 2)
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Here we identify some…
Stop Delighting Your Customers
How would you define marketing? Christian Grönroos, Professor of Service and Relationship Marketing at the Hanken School of Economics, has a thoughtful take. In his paper (Defining Marketing 2005) he states that marketing revolves around…
Why Do Visitors Leave My Website? Pt. 1
Is this a familiar experience? You have a great looking site, you’re creating super-helpful content and offers, and yes, people click on them and look around for a few seconds but then most of them…
Personal Story: How to Bring a Startup to Market
We have been involved in many new ventures, either directly or through the banks and agencies where we’ve worked. Now, at Flagship Marketing we see a lot of start-ups and scale-ups and we have a…